Insight
Topics include online advertising, banner ads, media buying, ad networks, ad inventory
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AdweekAs arguments for and against the use of pseudonyms continue to make headlines and blog posts, an important issue for marketers is often overlooked: Are real names better for online advertising, helping marketers track every targeted penny?
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Street FightIf you want to do hyperlocal marketing, there are dozens of ad networks vying for your business. This overview of five examples will give marketers a sense of the kinds of services they offer and what to look for when selecting a network.
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Seeking AlphaGoogle shareholders might not like lower costs for a click, but advertisers think it's excellent news. Here are three online trends that are pushing down the amount Google can get per click.
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WSJ.comCapitalizing on the woes of Yahoo and AOL, Google is betting big on online display ads as it works to diversify its revenue streams and quash the notion that it can only make money from small text ads that appear next to results on its Web-search engine.
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Greenlight Search BlogGoogle’s noteworthy acquisitions and investments this year, combined with the mighty AdWords, suggests that by the end of 2012, not only will the preponderance of Search budgets be in AdWords but also this trend will apply to Display as well.
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1to1 MediaDisplay, Conversion, Strategy, Online Media, Targeting, Tools, Lifecycle Marketing, Strategic PlanningRetargeting has mostly been used as a direct response marketing tactic with the sole goal of boosting conversion, but most marketers overlook a much higher impact opportunity: branding. Here are three strategies to get you started.
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FortuneUpstart AppNexus is holding its own with heavy hitters like Google in a booming field for online ads--the real-time auction. "AppNexus has taken a really interesting approach to this business," says one exec.
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NYTimes.comFor purists among the community of users and programmers who support the open-source Adblock Plus project, “acceptable ad” has the ring of doublespeak, as in, “all ads are equal, but some ads are more equal than others.”
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SFGateWhat started as a lark for Will Ferrell and his writing partner Adam McKay has become a $30 million profitable company, with Web site ads accounting for about two-thirds of revenue. The rest comes from branded entertainment.
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AdAge.comAPIs will undoubtedly become a key part of ad technology as interoperability becomes a focal point. Removing the burden of working on media means tech companies can diversify their offerings and develop more creative products that will help advertisers drive better results.
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