This overkill is undermining the value of customer feedback, wasting time, and distorting companies' perceptions of what their customers really think. CEOs and CMOs are right to care deeply about customer satisfaction, but they have to ask themselves some tough questions: Are these surveys doing more harm than good by irritating customers? Are they asking the right questions? Are they generating useful data, and, if they are, is the data being put to use?

From solid subject lines to social sharing to mobile optimization, the following tips will help your team increase the click-through rate of your email marketing campaigns.

There’s a major aspect of inbound marketing that often gets overlooked. The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed interest.

As 2011 comes to an end, a batch of marketing studies reveals both email's vulnerabilities as well as its best uses in marketing. "There is a real opportunity...to get the most out of [marketers'] interactive marketing investments in 2012," says one exec.