Insight
Topics include viral videos, YouTube, user-generated content, online video, online TV, Web-TV convergence, interactive video
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Ignite Social MediaGreg Jarboe, president of SEO-PR and the author of "YouTube and Video Marketing: An Hour a Day," discusses YouTube's future from a marketing perspective and shares his favorite video from 2011. "If there is one top tip that I don’t see many brands utilizing," he says, "it would be 'Tent-pole Programming,'" or programming around specific events.
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WSJ.comRay William Johnson curses constantly, often gives his audience the finger, and sometimes dresses up as a penguin, but he is attracting more than 5 million regular viewers, making him the biggest draw at Google Inc.'s online-video outlet. To be sure, major marketers like McDonald's have also taken notice.
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iMedia ConnectionFrom Best Buy to Volkswagen (and many more between the two), these brands are going beyond one-off viral hits. They have made commitments to video as a channel and are willing to take risks in this still-emerging space.
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iMedia ConnectionMobile Marketing, Print, Emerging Media, Strategy, Video, Online Media, Traditional Media, Strategic PlanningThe ways print adopts to digital formats is changing in ways that will fundamentally change the use and perception of the written word during the next few years. Marketers, take note. These changes apply to you, too.
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ReelSEOThe Old Spice YouTube channel has 293,646 subscribers and 257,711,905 video views, indicating that Old Spice, the brand, is certainly doing very well. But how has Old Spice become a brand that is able to produce one successful campaign after another?
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MediaPostThe "creative" content that’s being presented in those valuable little chunks of time before an online video starts generally just distract from, interrupt, or delay the user experience in some way. Viewers are your customers and should be offered ads that will appeal to them, not push them away.
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MediaPostIn 2012, the online video experience is only going to get better for users: Higher-quality content, more viewing options that are convenient and affordable, and more ways to interact with content that provides value. And for advertisers, there will be new opportunities to connect with users across a broad range of channels.
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ReelSEOMajor developments in online video in 2012 will include contextual targeting of content for placement on complementary videos and connected TV advertising. Besides those, here are five online video experts' answers to the question: What do you see as being major trends, factors or drivers of video advertising in 2012?
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HubSpot's Inbound Internet Marketing BlogAccording to eMarketer's US Digital Media Usage report, more than 3/4 of the total population will be online this year, and more than half will watch online video. These and other stats will be part of how you approach your marketing program.
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Chief MarketerIn 2008 the BettyCrocker.com Web site was not performing commensurate with the brand’s dominant status in the marketplace. The question arose: What kind of information could the brand provide that its customers would find useful and engaging?
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