Insight
Topics include paid content, online shopping, e-commerce, Internet, digital media, online advertising, Web site design, user-generated content, user experience, customer engagement, portals, Web site performance, Web site traffic
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Website Conversion BlogMobile Marketing, Social Media Marketing, Trends, Emerging Media, Web Sites, Online Media, Market ResearchYou can identify online customers based on three personas: the Connected Customer, the Discount Seeker, and the Social Butterfly. This interactive infographic highlights their characteristics and what marketing teams should be thinking about in relation to each group.
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HubSpot's Inbound Internet Marketing BlogChannels, Management, Search, Social Media Marketing, Web Sites, Online Media, General Management, Strategic PlanningP&G's CEO says he's cutting his ad spend and laying off employees because of the efficiency of new channels like Facebook and Google. But the assumption that digital media is free is one that too many marketers fall into. Success in all marketing channels lies in the way you integrate them with one another.
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Copyblogger“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content, until you add one thing: business goals.
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HubSpot's Inbound Internet Marketing BlogOnce you have a pretty good sense of the audience you’re targeting and what kind of content you will most likely need to create, the next step is to create an editorial calendar that lays out when and where to share that content. Here are 7 simple steps to set up your own editorial calendar.
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iMedia ConnectionAdvertising, Search, Social Media Marketing, TV/Cable, Web Sites, Online Media, Traditional Media, Branding and CommunicationsPeople experience Super Bowl ads as content because they choose to watch them and because the content is awesome. Sadly, on Monday they hate ads again. The reason is simple: everyday ads seem determined to hate them back. More than at any other point in advertising history, consumers have the power to choose what they watch, and it's harder and harder to acquire their attention by interrupting them.
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MarketingProfsPlunging headfirst into a Web redesign can result in solving the wrong problem. Don't let your eagerness to get to the fun design stuff overshadow the benefits of a thoughtful discovery process and a strategy based on data.
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ClickZIn-Store, Mobile Marketing, Planning, Emerging Media, Web Sites, Online Media, Traditional Media, Strategic PlanningThe idea that an adversarial relationship is inevitable between shoppers and retailers around smartphone usage, and that retailers should be on the defensive is misguided. Retailers must learn to work with these new developments in ways that keep them on the customer's side.
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ClickZTo maximize its effectiveness, develop your marketing plans around the four pillars of content marketing: context, channels, connections, and commerce. They will enable you to attract prospects to your offering, build a relationship with them, and persuade them to purchase.
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Mobile Commerce DailyThe tablet fits in somewhere between a smartphone and a PC -- almost as portable as smartphones, yet offering larger screens and far more immersive experiences. How people use tablets is likewise different, and your Web strategy should reflect that.
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MarketingProfsChannels, Search, Social Media Marketing, Trends, Strategy, Web Sites, Online Media, Market Research, Strategic PlanningWith so much attention focused on the progress that content marketers have made over the past year, it's impossible not to ask what 2012 might bring. Because the content marketing space is moving so fast, here is a quick look at what's in and what's out in 2012.
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