Insight
Topics include magazines, newspapers, publishing, ad spending, ad pages, circulation, subscriptions
-
Business InsiderAgencies, Budgeting, Advertising, Channels, Print, Social Media Marketing, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningIt's worth taking a closer look at the issue of whether social media platforms are increasingly creating spaces where clients that once required massive media expenditures can now get exposure for free. The kind of exposure generated by campaigns like the Old Spice Guy only comes after a significant amount of old-fashioned media.
-
NYTimes.comThe Daily, begun with sky-high expectations when Apple’s iPad was being promoted as the savior of the publishing industry, has struggled to break into the national conversation or to drive news and build on its brand the way traditional outlets do.
-
Influential MarketingMarketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to try and carry their ads. Still, there is plenty of marketing to learn from all the efforts this year, so let's get started in breaking down the strategy behind the ads.
-
iMedia ConnectionMobile Marketing, Print, Emerging Media, Strategy, Video, Online Media, Traditional Media, Strategic PlanningThe ways print adopts to digital formats is changing in ways that will fundamentally change the use and perception of the written word during the next few years. Marketers, take note. These changes apply to you, too.
-
AdAge.comBudgeting, Print, Emerging Media, TV/Cable, Web Sites, Online Media, Traditional Media, Strategic PlanningAd dollars are moving from traditional media to digital, which makes sense. But people of all ages and income brackets still watch, read, and listen to a variety of media, so a shift to all-digital could actually decrease brand awareness.
-
Forbes.comThe following ads aren’t, in fact, the year’s worst. You won’t find, for instance, Summer’s Eve’s, unarguably one of the colossal marketing missteps of 2011, among them. But these ads will undoubtedly get into your head.
-
CMO.com ExclusiveBrand Marketing, Print, Strategy, Video, Online Media, Traditional Media, Branding and Communications, Strategic PlanningThe CEO of Seattle's oldest ad agency compares two different ad campaigns, introduced 30 years apart, to see what it takes for a brand to remain relevant and competitive.
-
The AtlanticAdvertising, Mobile Marketing, Brand Marketing, Print, Emerging Media, TV/Cable, Traditional Media, Branding and CommunicationsLast week's series in The Atlantic on advertising brought up some expected and some unexpected topics. What sexist ad works, which ones backfired, and what kind of humor do women prefer?
-
Business Insider"Because innocence is sexier than you think." These ads of yesteryear have to be embarrassing for some of the big name companies that did it--General Electric, Philip Morris and Mattel all had some strange ads with kids.
-
Digital Marketing 1Brand Marketing, Print, Social Media Marketing, Online Media, Traditional Media, Branding and CommunicationsMany brands start their "brand story" with the brand, product, or service. But in reality, any compelling story, whether it's a short story, a screenplay, or a narrative for a brand, starts with the audience you’re trying to persuade.
Most Popular
Copyright 2009-2012. Adobe Systems Incorporated. All rights reserved.