Insight
Topics include TV commercials, cable networks, upfront market, broadcast networks, product placement, time-shifting, cable networks,
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Harvard Business ReviewPlanning, Social Media Marketing, TV/Cable, Web Sites, Online Media, Traditional Media, Strategic PlanningSocial media users can now dictate the outcome of live TV shows, create its content, and impact ratings. Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons
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TimeAdvertising, Trends, Radio, TV/Cable, Traditional Media, Branding and Communications, Market ResearchLast year, worldwide licensing revenue from synchronization--a fancy term for pop music in ads--hit an all-time high at $2.5 billion. Indeed, the tangled relationship between music and TV advertising has evolved over the past decade.
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CMO.com ExclusiveAnalysis and Measurement, Advertising, Channels, Web Analytics, Social Media Marketing, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningA careful review of the commercials demonstrates that many advertisers still view audiences and media as separate and distinct–exactly the opposite of how those audiences see themselves and live their lives. Fortunately, a few scored integration touchdowns.
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Business InsiderAgencies, Budgeting, Advertising, Channels, Print, Social Media Marketing, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningIt's worth taking a closer look at the issue of whether social media platforms are increasingly creating spaces where clients that once required massive media expenditures can now get exposure for free. The kind of exposure generated by campaigns like the Old Spice Guy only comes after a significant amount of old-fashioned media.
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Fast CompanyAdvertising on the Super Bowl works; Facebook and Google work, too. But few advertisers can afford a Super Bowl spot, of course, and digital platforms are limited in what they can accomplish. No wonder there’s a lot of confusion in the industry about what falls in between.
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24/7 Wall St.Tabulating all of the commercials from the past 10 Super Bowls as archived by Adland -- counting the number of commercials each company bought as well as their length -- gives a list of the top-spending brands. Factoring in changes in marketshare, share price, and sales reveals which ones wasted their money.
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CMO.com ExclusiveChannels, Social Media Marketing, Trends, TV/Cable, Online Media, Traditional Media, Market Research, Strategic PlanningIf brands are, in fact, improving their social-media savvy, then consumers should see it in their Super Bowl commercials and their social tie-ins. Otherwise, companies will once again miss a chance to strengthen their brand value in front of a captive audience of multimillions.
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The Daily BeastNBC has already banked millions in ad dollars for Super Bowl Sunday. For the third consecutive year, The Daily Beast ranks the most effective Super Bowl ads, with one resilient nonagenarian, the ubiquitous Betty White, retaining the top spot as Super Bowl Ad queen.
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Forbes.comLots of Super Bowl ads are amusing at the moment, but they don't stick with us. And then there's Apple's famed "1984" and these others nominated by a panel of ad industry heavyweights as the best Super Bowl commercials ever.
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iMedia ConnectionAdvertising, Search, Social Media Marketing, TV/Cable, Web Sites, Online Media, Traditional Media, Branding and CommunicationsPeople experience Super Bowl ads as content because they choose to watch them and because the content is awesome. Sadly, on Monday they hate ads again. The reason is simple: everyday ads seem determined to hate them back. More than at any other point in advertising history, consumers have the power to choose what they watch, and it's harder and harder to acquire their attention by interrupting them.
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