The powerful combination of digital advertising for a digital product in a digital environment has meant that game marketers have a greater ability to measure the effectiveness of their advertising, tracking at least some portion of sales and customer lifetime values in ways that are still elusive to other marketers. Video game marketers can measure the ROI of their online advertising with the detail and precision of direct marketers.
Risk has come to Facebook. Scrabble is one of the top iPhone apps. And several board games are enjoying a long life on game consoles. In the digital age replete with marketing and sales opportunities, you better be ready to Hasbro-down.
Last year the social gaming industry passed the $1 billion dollar mark, fueled largely by brands integrating social games into their marketing strategies. From in-game advertisements to entire games built around name-brand products, engagement through games takes on multiple forms and presents unique opportunities for marketers.
For marketers, gamification is about integrating game mechanics into marketing activities to drive participation. The power of games, if they are based on the right incentives, can create breakthrough engagement with any audience. As marketers are becoming increasingly aware, game play is now evolving into a bona fide movement--a significant trend that is altering the way businesses interact with customers. Here's how you can make it a part of your efforts.
It's easy to imagine CEOs competing over whose brand has more Facebook fans. So given this context, how can we dress up gaming to go to work in the boardroom where business cynics can accept its many benefits more easily?
In 2008, DKNY was one of the first retailers to experiment with social games. Now, three year later, games are growing up. Brands and retailers alike have begun to experiment with different forms of online games. Here are nine examples of companies that successfully leveraged game mechanics in consumer marketing.
In the spirit of enlightened thinking, what can you expect in the new year? Among the predictions: a favorable future for both Facebook and Twitter, and a new breed of vertical e-commerce companies.
Here's how interactive, B2B, and content marketers can use game theory and gamification to motivate action and drive engagement with prospects, customers, partners, sales, and more through automated marketing channels.
The old year is running down and a new year is fast approaching. Time for looks ahead and looks back. We can’t help it, we editors—doing prediction and retrospective features comes with the spell checker. We have, if I do say so myself, a pretty cool slide show, put together by one of our top contributing writers, Mercedes Cardona: “Top 10 Digital-Marketing Trends For 2012.”
With fears of another economic dip in the coming months, it looks like marketers will once again be put to the test in 2012. But it’s not all bad news. So what does the new year have in store for the industry? Following are 10 trends that will shape marketing in 2012.