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Mobile Marketing
One of the real up-and-comers in this new era of digital marketing is mobile marketing, and CMO.com each day posts the most interesting and useful articles for chief marketers from around the Web about mobile marketing solutions, mobile marketing strategy, and mobile marketing trends. Mobile topics in this section include mobile devices, mobile Web, smartphones, mobile advertising, mobile marketing, mobile brand marketing, iPhone, Android, branded apps, mobile social media marketing, location-based services, BlackBerry, and iPad. Please visit other CMO.com sections for information about blog marketing, digital marketing news, and digital marketing resources.
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Mobile Commerce DailyRecent statistics seem to imply that we are well on the way to e-commerce transactions on a mobile device being a significant revenue channel for retailers across a variety of industries. But is mobile commerce ready to truly take off?
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CMO.comAdvertising, Mobile Marketing, Social Media Marketing, Trends, Emerging Media, Online Media, Branding and Communications, Market ResearchAnother hot streak by the New York football Giants proves that a mediocre season doesn’t matter in the NFL–the end result of Super Bowl victory is the only thing that matters. Well, that and money–lots of it. I have been digesting all of the post-game analysis, both in the sports world and on the marketing side. Here are some points of interest.
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iMedia ConnectionMobile Marketing, Brand Marketing, Social Media Marketing, Trends, Emerging Media, Online Media, Branding and Communications, Market ResearchJust because the latest digital "thing" is transforming communications doesn't mean it is a panacea for brand challenges. This article looks at four digital "things" that instantly captivated many, only to lose their luster just as quickly when it became evident that they were not magic pills.
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Mobile Marketing WatchHTML5 is giving advertisers new ways to provide mobile users a richer interactive experience, whether through the mobile Web or in apps.
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Altimeter GroupMost retailers are not stepping up to the plate when it comes to adopting an effective mobile strategy. The key to success is understanding where a firm’s maturity lies and taking a discrete set of actions based on that maturity profile
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Search Engine LandAnalysis and Measurement, Mobile Marketing, Reporting, Search, Emerging Media, Optimization, Online Media, ToolsThe "mobile ratio" offers a more intuitive way of looking at the data you already have, turning it into a KPI that you can use to make decisions about your mobile marketing plans.
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CNNMoney.comAnalysis and Measurement, Attribution, Conversion, Mobile Marketing, Emerging Media, Lifecycle Marketing, Market ResearchIn 2010, the company enabled mobile ads that could be tapped to make a call, speed dial in disguise. Now, Google ads generate more than 10 million calls a month. The hitch? Figuring out how to track the impact mobile advertising has on consumers.
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NYTimes.comThe Daily, begun with sky-high expectations when Apple’s iPad was being promoted as the savior of the publishing industry, has struggled to break into the national conversation or to drive news and build on its brand the way traditional outlets do.
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eMedia VitalsMore publishers and advertisers are discovering the potential benefits of mobile publishing outweigh the risks. Where is mobile advertising heating up the most, and where do the biggest opportunities lie? Here are four emerging areas to be thinking about, if not building competencies around, over the coming months.
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ReadWriteWebOverall, NFC will likely be a common technology that is prominently used within the next three to five years. But that has more to do with the fact that companies and payment processors will start to adopt it and push it on consumers than any real consumer groundswell.
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