Social media campaigns and demand generation usually do not go hand in hand. Perhaps that's due to a disconnect between the corporate communications department, which owns social media, and marketing, which owns demand generation. Yet as the following slides demonstrate, the two can benefit from each other in a number of ways.

This year will bring about tremendous opportunities for promotional marketers to reach mobile consumers, who are increasingly engaging with mobile offers. Yet, at the same time, there’s a lot of room for improvement.

You may have an expanding program membership list, but are members so engaged that they will stick with your brand for better or worse? For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy.

Brands should get smarter about their retargeting programs as a priority and stop pouring good money after bad. To do so, they need to learn what retargeting really is, how best to use it, and why it can be a valuable tool for both optimization and new customer acquisition.