As the Cause Marketing Forum gets ready to celebrates the 10th anniversary of its Cause Marketing Halo Awards, given to companies that demonstrate the potential of embracing a “doing well by doing good” mindset, here's a look at some of its previous winners.
Social media campaigns and demand generation usually do not go hand in hand. Perhaps that's due to a disconnect between the corporate communications department, which owns social media, and marketing, which owns demand generation. Yet as the following slides demonstrate, the two can benefit from each other in a number of ways.
With relatives and neighbors friending them on Facebook, young people have started shifting to Twitter. Twitter's more fluid and anonymous setup, teens say, gives them more freedom to avoid friends of friends of friends—not that they're saying anything particularly earth-shattering. They just don't want everyone to see it.
This year will bring about tremendous opportunities for promotional marketers to reach mobile consumers, who are increasingly engaging with mobile offers. Yet, at the same time, there’s a lot of room for improvement.
Targeted advertising is, by and large, terrible. Prime example: Twitter, which despite being one of the great hopes of the social web, keeps getting it wrong.
You may have an expanding program membership list, but are members so engaged that they will stick with your brand for better or worse? For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy.
Getting reliable, valuable lead scores in place take time. If you're trying to decide whether lead scoring should be a part of your lead management strategy, first consider the following signs that indicate you might want to hold off a bit.
Brands should get smarter about their retargeting programs as a priority and stop pouring good money after bad. To do so, they need to learn what retargeting really is, how best to use it, and why it can be a valuable tool for both optimization and new customer acquisition.
What are the business implications when a viewer likes, shares, or comments on an online video? The answers are among the valuable insights the media giant learned using the Adobe Digital Marketing Suite, and they're helping to shape its future digital strategies.
Loyalty is no longer about points, discounts, miles, rewards; it is about the way the processes, technologies, ideas, interactions engage an individual with the brand. What’s on the horizon that will drive customer engagement and loyalty this year? This whitepaper highlights key trends.