Insight
Topics include closed-loop marketing, demand generation, loyalty, marketing automation, MRM, optimization, promotions, sales, targeting
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Harvard Business PublishingAnalytics are now king. And they should be. But to really optimize data, you have to start at the right place with the right questions, and for this you need good guessers or you are doomed.
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WSJ.comJapan is pioneering the use of cameras and sensors to glean more information about who is looking at signs and electronic public displays, and is incorporating cellphone technology to make them more interactive.
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iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
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Inc.Every business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company.
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1to1 MediaAs popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
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NYTimes.comAds tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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iMediaConnection.comThere are many simple online steps you can take to increase your brand's exposure. Are you taking advantage of all these opportunities? Here are six steps to get you started in your online publicity efforts.
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DMNewsIt has been estimated that companies spend approximately $2 billion annually on loyalty programs. Compare that expense to reports that the average US household is enrolled in 14 programs but is active in less than half of those, and marketers have cause for concern.
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Neuroscience MarketingA forty-year-old experiment in building group identity gives insight into how Apple manages to create such fanatically loyal customers.
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