Topics include SEO, online advertising, conversion optimization, search engine optimization, campaign effectiveness, ad effectiveness, paid search, keywords, data optimization, Web site optimization, viral content, ROI, marketing metrics
The "mobile ratio" offers a more intuitive way of looking at the data you already have, turning it into a KPI that you can use to make decisions about your mobile marketing plans.
What are the business implications when a viewer likes, shares, or comments on an online video? The answers are among the valuable insights the media giant learned using the Adobe Digital Marketing Suite, and they're helping to shape its future digital strategies.
The Boston Consulting Group, which has been following the tablet market for some time, just issued a report indicating that the reality of tablet adoption has far exceeded expectations, which is creating new challenges and opportunities for marketers. At the same time, a study from Adobe Digital Marketing Insights reports that shopping is one of the major activities of tablet owners. Marketers, take heed.
Whether you're keeping your search efforts in-house or have decided to outsource--and no matter the size of your business--three experts weigh in on what to look for when hiring an SEO specialist.
Just 9 percent of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities, according to the CMO Council's new study, which also includes best–practice discussions with more than 20 leading brand advertisers.
Seeking to improve conversion and strengthen the relevancy of messaging, marketers are increasing their reliance on behavioral targeting programs. But at what cost?
Looking at one marketing channel at a time provides incomplete insight into performance, yet many businesses split management of channels across multiple teams--leading to internal competition for the same conversions.
With the increase in tablet ownership, marketers had to adapt their mobile advertising strategies in 2011 to target both smartphone and tablet users. Now here are some trends marketers need to keep an eye on in 2012.
From solid subject lines to social sharing to mobile optimization, the following tips will help your team increase the click-through rate of your email marketing campaigns.
Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a five-step process to discover which elements are driving the most value in your digital ecosystem.