Insight
Topics include behavioral targeting, online advertising, privacy, consumer behavior, ad targeting, cookies, online tracking, demographics, social networks, FTC, business intelligence, customer profiling, market segmentation
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Fast CompanyAdvertising on the Super Bowl works; Facebook and Google work, too. But few advertisers can afford a Super Bowl spot, of course, and digital platforms are limited in what they can accomplish. No wonder there’s a lot of confusion in the industry about what falls in between.
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AdweekAs arguments for and against the use of pseudonyms continue to make headlines and blog posts, an important issue for marketers is often overlooked: Are real names better for online advertising, helping marketers track every targeted penny?
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Response Mine InteractiveThe image of technology-challenged “old fogies” dies hard. But the new reality is that seniors’ Internet usage has exploded in the past five years. This white paper provides an overview of this increasingly digital-savvy demographic, and the best ways to reach them.
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MSNBCWith relatives and neighbors friending them on Facebook, young people have started shifting to Twitter. Twitter's more fluid and anonymous setup, teens say, gives them more freedom to avoid friends of friends of friends—not that they're saying anything particularly earth-shattering. They just don't want everyone to see it.
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CMO.com ExclusiveThis year will bring about tremendous opportunities for promotional marketers to reach mobile consumers, who are increasingly engaging with mobile offers. Yet, at the same time, there’s a lot of room for improvement.
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GigaOMTargeted advertising is, by and large, terrible. Prime example: Twitter, which despite being one of the great hopes of the social web, keeps getting it wrong.
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Search Engine LandAcquisition, Budgeting, Conversion, Search, Online Media, Targeting, Tools, Lifecycle Marketing, Strategic PlanningBrands should get smarter about their retargeting programs as a priority and stop pouring good money after bad. To do so, they need to learn what retargeting really is, how best to use it, and why it can be a valuable tool for both optimization and new customer acquisition.
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MashableWho makes up the Super Bowl audience, and what do advertisers spend to reach them? Among the profiles, you'll find sci-fans, golfers, and SUV owners, as well as people looking to buy an Amazon Kindle.
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ClickZAmerican culture isn't what it used to be, but an evolution of it in which Latinos want to play an influential role. Surprisingly, when it comes to advertising, brands are not necessarily aligned with this expectation.
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CMO.comInnovation, Brand Marketing, Trends, Targeting, Tools, Branding and Communications, General Management, Market ResearchSmall and midsize businesses are looking for new and better ways to do things, to be more innovative, and to be flat-out smarter in everything they do. This underscores the growing opportunity for brands that provide services to SMBs.
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