Insight
Topics include online shopping, best practices, customer acquisition, customer conversion, e-commerce, ad sales, retail,
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HubSpot's Inbound Internet Marketing BlogThere’s a major aspect of inbound marketing that often gets overlooked. The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed interest.
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MashableIf you engage people who are very interested in what you’re selling, they will tell others about it. Eventually, at least some of those people will buy something as well, even if it takes years to convert them. Below are some tips for offering that engagement.
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WSJ.comRetailers have found an interesting characteristic of consumers who browse their Web sites using tablets: They're much more likely to pull the trigger on purchases than other online shoppers.
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CMO.comPeople, Advertising, Virtual worlds, Public Relations, Social Media Marketing, Emerging Media, Promotions, Sales, Online Media, TargetingHow many places can I be? I’m Facebooked, Twittered, Linked, Google Plussed, and shared and socialized so thinly that I wonder what use I might be to anyone. A columnist writes that the “Bevy of online profiles can be tough to manage.” No kidding. And to think my wife has again and again talked me out of buying a vacation house because it would be too hard to maintain two places. But I can’t even maintain all the Nicks in my world.
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CMO.comDirect Mail, Innovation, People, Advertising, Brand Marketing, Print, Public Relations, Promotions, Sales, Branding and CommunicationsThe idea of paying someone $700 to explain to someone else who you are is sort of like washing your hands with the proverbial rubber gloves on. You can write your own resume. The only way a third party can do it for you is if you can explain it to them first. No resume writer can make the business case you're trying to make. But you probably can.
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MarketingProfs.comAre you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
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CMO.comAnalysis and Measurement, Leadership, Reporting, Brand Marketing, CMO Surveys, Management, Sales, Tools, Branding and Communications, General Management, Market ResearchAccording to a recent article: “CEOs feel marketers talk too much about brand values and brand equity as their parameters, rather than the results that ‘really matter,’ which top management believe to be revenue, sales, EBIT and market valuation.” So here’s the simple question: Where do you stand on this issue? Do you think your CEO questions your credibility?
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CMO.comDirect Mail, People, Advertising, Demand Generation, Email, Brand Marketing, Planning, Print, Public Relations, Social Media Marketing, Strategy, Optimization, Promotions, Sales, Targeting, Traditional Media, Branding and CommunicationsI’m not just going to show you how to increase your market penetration by 10% (or more). I’m going to give you a $39.95 deal for free. But only if you’re first. I’ll explain in a minute. I’ve been writing advice about how to get an edge on job hunting and hiring for a long time. I often share resources with my audience that I think will be helpful, but I almost never recommend career books or articles.
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CMO.comInnovation, People, Advertising, Email, Leadership, Brand Marketing, Management, Strategy, Sales, Online Media, General Management, Market ResearchYou run a marketing organization. So what? The biz rags have announced that today everyone is in marketing, everyone is a salesman. You have the M in your title, but you don’t own the M anymore. Keep that in mind the next time you interview for a CMO job. Maybe it’s time you learned to swap some letters in and out of your title.
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Neuroscience MarketingWhile the brand rarely changes, slogans are treated as ephemeral and tend to be changed much more frequently. But, to resurrect an old Coke motto, what if a brand’s slogan is the REAL thing?
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