Insight
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AdAge.comCompanies, In-Store, Brand Marketing, Strategy, Traditional Media, Branding and Communications, Market Research, Strategic PlanningThe company's top executives reveal a series of major changes across all aspects of the department store's pricing, promotion, presentation, and products. "I believe the department store is the No. 1 opportunity in American retail," said CEO Ron Johnson.
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ClickZIn-Store, Mobile Marketing, Planning, Emerging Media, Web Sites, Online Media, Traditional Media, Strategic PlanningThe idea that an adversarial relationship is inevitable between shoppers and retailers around smartphone usage, and that retailers should be on the defensive is misguided. Retailers must learn to work with these new developments in ways that keep them on the customer's side.
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CMO.comAnalysis and Measurement, Innovation, Statistics, Web Analytics, Trends, Strategy, Optimization, Tools, General Management, Market Research, Strategic PlanningThe Boston Consulting Group, which has been following the tablet market for some time, just issued a report indicating that the reality of tablet adoption has far exceeded expectations, which is creating new challenges and opportunities for marketers. At the same time, a study from Adobe Digital Marketing Insights reports that shopping is one of the major activities of tablet owners. Marketers, take heed.
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MashableConversion, Planning, Trends, Web Sites, Online Media, Lifecycle Marketing, Market Research, Strategic PlanningLeveraging the effects of curated commerce, which tends to be absent of overt branding and promotion, can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything.
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NYTimes.comIn a new twist, small online retailers are exploiting the sympathies of shoppers by encouraging customers to think of them as the digital version of a mom-and-pop shop facing off against Walmart.
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StoresAdvertising, Mobile Marketing, Brand Marketing, Planning, Social Media Marketing, Emerging Media, Strategy, Web Sites, Online Media, Branding and Communications, Strategic PlanningRetailers large and small, online and off, came up with clever marketing and customer service ideas in 2011. We’re not suggesting you copy these ideas wholesale. But they might spark ideas for new approaches of your own.
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TimeIs the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? Or that people shop more impulsively--and make bad decisions--when online? Perhaps. However, there is a third factor.
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Influential MarketingHow can retailers avoid becoming nothing more than real-life catalogs fueling the sales of their online rivals? It comes down to understanding the three areas where presence still matters, and trying to sit at the intersection of all three.
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Branding Strategy InsiderCompanies, Brand Marketing, Strategy, Branding and Communications, Market Research, Strategic PlanningRetail knowledge is not the core problem for Sears--it’s the investment banker management culture that has over time sucked the value out of these brands. Now is the time for the company to transform the brand into something worthy of its heritage.
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Mobile Commerce DailyAs retailers begin to look forward to what 2012 will bring, it is clear that mobile will continue to play an increasingly important role. Savvy retailers are starting now to work on putting the tools in place for making the mobile shopping experience the best that it can be.
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