Google shareholders might not like lower costs for a click, but advertisers think it's excellent news. Here are three online trends that are pushing down the amount Google can get per click.

Facebook may be nearing its audience peak in the United States, Europe, and the U.K., but it (and Twitter) still has a huge and largely untapped audience across the rest of the world. This infographic collects the data on who's sharing what and the effect on brands.

The social ecosystem is now so encompassing that at times it's best to stand back and reflect on some significant events and evolutionary changes that are impacting how we communicate and connect. That includes some up-and-coming networks.

These resolutions are critical to the mind shift that must occur about how your brand is built, maintained, and expanded. They need to be adopted company-wide and will necessitate changes in company structure and roles.