Insight
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eMedia VitalsMore publishers and advertisers are discovering the potential benefits of mobile publishing outweigh the risks. Where is mobile advertising heating up the most, and where do the biggest opportunities lie? Here are four emerging areas to be thinking about, if not building competencies around, over the coming months.
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Search Engine WatchStudies show that mobile advertising investments and mobile ad networks are expected to take off along with the smartphone explosion. But at the moment, mobile advertising is an extremely fragmented market, with a lack of reliable or detailed data on ad network market share and revenue. Here are the categories of networks and how to choose among them.
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GigaOMMobile advertising has been on everyone's mind in 2011, and there's no sign it will be less important in 2012. These five trends, touching on such areas as analytics and targeting, will shape how the market develops.
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NYTimes.comDisplay advertising, especially on mobile platforms, doesn’t work for users. Period. But the Mobile Value Exchange ad model, like search advertising, offers consumers premium content in exchange for ad engagement.
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MashableDespite the widespread use of mobile devices, marketers and the search giants haven’t yet cracked the code on mobile search advertising, which is shaping up to be a bit different than the traditional kind. Mobile search advertising targets a different mindset than ordinary desktop searches.
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Fierce Mobile ContentWhich recent mobile campaigns have really hit the mark in terms of innovation and sales? Here are five of the best recent mobile advertising campaigns and a close look at how they are changing the game of the industry.
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Silver Oak Online CasinoAdvertising, Companies, Mobile Marketing, Emerging Media, Branding and Communications, Market ResearchGoogle may have started out with the sole purpose of being the world’s fastest, most comprehensive, and most accurate search engine, but it has become something entirely different: the world’s largest advertising platform. This infographic shows how the company got there, and how the purchase of Motorola fits into its plans.
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PC WorldWith more people using cell phones and tablets, marketers are experimenting with new and more interactive ways to deliver advertising. Will their efforts make mobile products more fun, or more annoying?
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BNETMobile is supposed to be the next big digital advertising opportunity. But what if it is in fact a terrible space for mass advertising? Here are four other ways to market through mobile devices.
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AdAge.comSo far, straightforward ways to create, serve, and measure mobile displays ads, especially souped-up rich media-ads, are largely missing. There are too many isolated solutions that work for specific ad networks, apps, or devices, and not enough connective tissue to make it possible to make one ad, with one means for measurement, that can run in multiple places.
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