Insight
Topics include creativity, innovation strategies, social innovation, advertising creativity, consumer behavior, digital marketing
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PandoDailyDisruptive technology in mobile, social, and the cloud requires much more than visibility and activity. To master these platforms requires presence and a commitment to steer thoughtful activity to the benefit of your organization as well as the experiences of those who define it.
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1to1 MediaMultiple factors can drive changes in leadership, but it's safe to say that today's CMO has never faced a more challenging time. CMOs that fail to keep pace with their competitors and use available customer data to identify and then meet customer needs and preferences will quickly become expendable.
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Social Media B2BSocial media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda.
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Fast Company/Co.DesignTwo recent articles argue that brainstorming doesn't make people more creative. So how might we remake the brainstorming process, given what science tells us?
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CMO.comAnalysis and Measurement, Innovation, Statistics, Web Analytics, Trends, Strategy, Optimization, Tools, General Management, Market Research, Strategic PlanningThe Boston Consulting Group, which has been following the tablet market for some time, just issued a report indicating that the reality of tablet adoption has far exceeded expectations, which is creating new challenges and opportunities for marketers. At the same time, a study from Adobe Digital Marketing Insights reports that shopping is one of the major activities of tablet owners. Marketers, take heed.
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Fast CompanyFunny or offensive? Surprising or shocking? How do daring marketers straddle that fine line between engaging and offending? Here are a few guideposts--along with examples--to follow in searching for ideas in advertising that could break through.
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CMO.comInnovation, Brand Marketing, Trends, Targeting, Tools, Branding and Communications, General Management, Market ResearchSmall and midsize businesses are looking for new and better ways to do things, to be more innovative, and to be flat-out smarter in everything they do. This underscores the growing opportunity for brands that provide services to SMBs.
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AdAge.comThe most innovative CMOs find ways to stay engaged and open to the world, but others live in a bubble, chained to the latest fads and industry machinations. Which one are you?
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CMO.comInnovation, Mobile Marketing, Web Analytics, Social Media Marketing, Trends, Strategy, Online Media, General Management, Market Research, Strategic PlanningToday, we offer up “CMO.com's 2012 Digital Marketing Landscape.” In one eye-catching page, we provide you with a snapshot of the opportunities digital marketers will have this year and into the future, plus give some ideas on how to capitalize on these trends and shifts.
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CMO.com ExclusiveInnovation, Brand Marketing, Trends, Strategy, Branding and Communications, General Management, Market Research, Strategic PlanningThis downloadable infographic will help you navigate through digital marketing's complexities by illustrating some of the main trends, key objectives marketing leaders must meet, and five simple rules on how to take advantage of the digital Wild West.
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