We are in the midst of a digital marketing revolution that is seeing CMOs and marketing organizations the world over being directly impacted by the explosion of devices, channels, and data. The convergence of technology and marketing has increased the need for speed when it comes to data-driven decision making, connecting the dots of customer information, and obtaining real-time insights. The new era calls for a “Digital CMO,” and this blog discusses relevant issues that businesses are facing.
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CMO.comI was going through Monday's CMO.com newsletter blast that covered the most-read articles about marketing leadership since the beginning of the year. Skimming through the list of headlines and diving into some of the articles, I noticed some trends.
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CMO.comMarketers are striving to move beyond the "last-click" attribution model that potentially shortchanges a variety of channel interactions and gives faulty conversion credit to the very last click on an e-commerce Web site. They want to know: Where did I get the biggest bang for my marketing dollar--specifically, which touch point?
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CMO.comBrand Marketing, Management, Planning, Branding and Communications, General Management, Strategic PlanningI really thought I had this prediction nailed. It was nothing that consequential, but of all my articles for this year, the one I assumed would receive the most eyeballs was the one about CMOs and ad agencies taking their relationship to the next level. But I was wrong.
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CMO.comI just got through attending the CMO Collective in Chicago, where there was quite a bit to take in. This week’s blog is a shortened bulleted list of some items, key CMO quotes, and stats I found of interest.
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CMO.comMy next CMO.com article is about accountability and sustainable creativity as the "new normal" for marketers and their agencies--specifically as it relates to the CMO and digital agency relationship. For you bullet readers, here are some of the highlights and basic themes.
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CMO.comLast week the Adobe Digital Marketing Summit took place in Salt Lake City. If you have not been to one of these events, it’s quite the experience for digital marketers and advertisers. There were some great keynotes, breakouts, and takeaways from industry luminaries. Here's a recap.
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CMO.comWhile we here at CMO.com have been floating theories to explain the results of our email newsletter A/B tests, Informz released its 2012 Association Email Marketing Benchmark Report, which added to our internal conversations.
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CMO.comAgencies, Statistics, Social Media Marketing, Online Media, Branding and Communications, Market ResearchWorking for a data-driven company that is all about measurement and optimization is probably a big part of the affinity I have when it comes to eye-catching articles with interesting data points. This past week a few articles and numbers caught my eye, but one in particular made my jaw drop.
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CMO.comThe Super Bowl used to be the NFL’s biggest season finale event. Many moons ago that meant fans had no connection to football until summer training camps or when the preseason started. Fast-forward to today, and the NFL marketing machine is clearly in full force.
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CMO.comAnalysis and Measurement, Reporting, CMO Surveys, Web Analytics, Trends, Strategy, Market Research, Strategic PlanningCMO.com is conducting some primary research about measurement, analysis, and ROI, and we need your help. Please take our survey so we can find out what marketing metrics matter to your organization.
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