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Privacy Policy

Privacy Policy
Effective June16, 2009

Omniture and its subsidiaries (hereinafter “we”) have created this privacy policy (the "Site Policy") to describe the information practices of this Omniture website (www.CMO.com, the "Site"). Because we gather important information from visitors to the Site, we have established the Site Policy as a means to communicate our information gathering and dissemination practices for the Site. We will treat your personal information in accordance with the privacy statement in place at the time of collection of such information, or as you otherwise consent. By using the Site, you are agreeing to the terms of the Site Policy. We reserve the right to change the Site Policy. If we decide to make a material change to the Site Policy, we will post a notice at least thirty days prior to making any material changes. Your continued use of the Site, including use after the posting of any changes to these terms, will be deemed acceptance by you of the Site Policy.

You will find information on the following topics within this Site Policy:
•    Collected Information
•    Cookies and Clear GIFs
•    Security
•    Third-Party Sites
•    Opt-Out & Update Policy

Collected Information

Anonymous Information
You can visit many sections of the Site to read information without telling us who you are and without revealing any personal information. To improve the usefulness of the Site, we measure and analyze non-identifying, aggregate usage, and volume statistical information from Site visitors in order to administer the Site, and to constantly improve the quality of our service and site performance, such as providing more relevant content to you during your visit(s).
Information gathered may include, but is not limited to, the following: the activity of the Site visitor’s browser when the visitor is viewing the Site; the site path of visitors; general information regarding the visitor’s internet service provider and host, and the time visitors come to the Site. We reserve the right to publish anonymous, aggregate summary information regarding Site visitors for promotional purposes and as a representative audience for advertisers. Please note that this is not personal information, only general summaries of our visitors’ usage of the Site.

Personal Information
You may wish to request information about, companies, products, and/or services mentioned or described on the Site.  You may also agree to subscribe to the Site to access certain site content, receive email newsletters or other content that are made available only to subscribers. To facilitate the distribution of this content, you are asked to provide information, such as, but not limited to, name, company, industry, title, phone number, e-mail address, site name, URL, and address. This information is provided by you on a voluntary basis only and is not required by us in order for you to use and enjoy the Site.  We may also collect log-in information, such as user name and account name, of our subscribers that log-in to access content on the Site. Such user information may be associated with a user’s individual visitation activity on the Site whether or not he/she is logged-in to the products at such time.

Information Use and Disclosure

We may use the information that we collect on the Site to contact you in order to help us better serve you, including but not limited to conducting surveys regarding the Site and requesting feedback regarding the Site..  This information may also be used to improve the services the Site provides to you and your company. The information is collected and stored in a manner that we determine is appropriate for the nature of the data that we collect, and the need to fulfill your request. This information is not provided to third parties for their own use, unless specifically authorized by you.  We do not share, sell, rent, or trade PII with third parties for their promotional purposes.

We use third party service providers to provide automated data processing, marketing automation, data appends, contact discovery, and delivery services on the Site for our own purposes.  When you sign up for certain of our services, we may share your personally identifiable information as necessary for one or more third parties to provide that service.  These third parties are prohibited from using your personally identifiable information for any other purpose.

We may disclose personal information when required by law, or in order to comply with a current judicial proceeding, a court order, or legal process served on the Site. Certain personal information that we collect on the Site may be distributed among ourselves or other third parties solely for the purposes of processing your request or arranging delivery of the content product, or service that you have requested. We may store and process personal information in the United States or any other country in which we (or any of our agents) maintain facilities.

Blogs
If you use a blog on the Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

Cookies and clear GIFs

What Are Cookies
Cookies are files that web servers place on an Internet user’s computer that are designed to store basic information (such as visitor preferences). The use of cookies on the Site allows visitors to enjoy more seamless visits and more accurately measures visitor behavior on the Site. There are two types of cookies that we may use: session and persistent. Session cookies exist only during an Internet user’s online session. They disappear from the user’s computer when he/she closes the browser software. Persistent cookies remain on the user’s computer after the browser has been closed. The cookies used on the Site do not identify you personally. They merely recognize your browser, unless you choose to identify yourself voluntarily. You may choose to identify yourself for any one of the following reasons: by asking the browser to remember your username and password, by responding to a promotional offer, or by personalizing a web page or requesting more information on a product or service.

How We Use Cookies
When you interact with the Site, we strive to make that experience easy, meaningful, and relevant. When you come to the Site, our web server uses cookies to improve your interaction with the Site by, for example, remembering your preferences and dynamically serving more relevant content to you. More specifically, we use cookies to measure your behavior on the Site and to save personal settings on specific pages. For subscribers who login to our Site, cookies can also be used to save the username so that we can process the saved login information and quickly log that user into the Site. Cookies also help us make sure you are who you say you are after you've logged in. We may link personal information that you have submitted on the Site with our cookies that are associated with your visit(s) to the Site in order to provide more relevant content to you during your visit(s). We use cookies (that only we can read and use) to identify the fact that you are one of our subscribers or a prior Site visitor (as applicable). Visitors who disable their web browsers' ability to accept cookies will still be able to browse the Site; however, they may lose some of the functionality provided by the use of cookies..

Controlling Our Use of Cookies
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you are using a public computer or do not otherwise want this information to be stored, you can select the appropriate radio button on the sign-in page, and this cookie will not be used. For further information about disabling cookies you can visit www.allaboutcookies.org. If you choose to decline cookies, you may not be able to login or use other interactive features of our websites and services that depend on cookies.

What are Clear Gifs?
Clear gifs (also known as web beacons) are used in combination with cookies to help Site operators understand how visitors interact with their websites. A clear gif is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site. The use of a clear gif allows the Site to measure the actions of the visitor opening the page that contains the clear gif.

How We Use Clear Gifs
We utilize clear gifs to measure visitor behavior, to help us improve visitor experience, and to manage site content. We, and our Subsidiaries, may use clear gifs on this Site, in our e-mails, in our advertisements on other web sites, or in our advertisements in others' e-mails.

Security
The Site has physical, administrative and technical measures in place to maintain the security, confidentiality, and integrity of the data under our control, and to help protect against the loss, misuse, and alteration of such data. For example, when the Site is accessed using Netscape Navigator, Microsoft Internet Explorer versions 5.0, or higher, Secure Socket Layer (SSL) technology protects information using both server authentication and data encryption to help ensure that the data is safe, secure, and available only to our subscribers and us. In addition, we use secured server areas and advanced firewall technology to minimize the risk of security breaches for individually identifiable information that is volunteered on the Site. Finally, we provide unique usernames and passwords that must be entered each time a subscriber, or one of our employees that has a business need to access the information, logs on to one of our products via the Site. These safeguards help prevent unauthorized access, maintain data accuracy, and help ensure the appropriate use of all data.

While we strive to protect your personal information, no data transmission over the Internet can be guaranteed to be totally secure and therefore we cannot ensure or warrant the security of any information you send to us. You send any information via the Site at your own risk.

Third party sites
The Site contains links to other websites. We are not responsible for the privacy practices or the content of these other websites. Subscribers and visitors should check the privacy policy statements of these other websites to understand their policies. Subscribers and visitors who access a linked site may be disclosing their private information. It is the responsibility of the user to keep such information private and confidential.

Opt-out and update policies

Opt-Out Policy:
We offer visitors to the Site a means for controlling the use of session information. If, at any time after registering for information or ordering our services, you change your mind about receiving information from us or about the use of information volunteered by you, please send us a request specifying your new choice. To opt out of marketing or promotional emails, please either click unsubscribe in the body of the email communication, click here or go to http://www.Omniture.com/unsubscribe to be removed. If you do not wish to allow your session visitation information on the Site to be aggregated and analyzed by us, you may utilize the following opt out mechanism. Click Here To Opt-Out Now. In addition, if you do not wish to allow your session visitation information to be used for receiving dynamic content via the Site tailored to your specific interests during your session on this Site, you may utilize the following opt out mechanism. Click Here To Opt-Out Now.  

Updating Your Information:
We provide all visitors to the Site options for reviewing, changing, deleting and modifying personally identifiable information previously provided. To update your profile, or to discontinue your subscription, please login to your account on the Site.  .
We will provide you with a copy of any personal information that you have provided in connection with your visit to the Site should you request it, but will require evidence of your identity. We may require a nominal administration fee to cover our costs in providing such information. If you wish to access the personal information we have about you, or to correct factual errors in our records, please contact us as set forth in the "Contact Us" section below. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.

Contact Us:
If you have questions, concerns, or suggestions regarding our Privacy Policy, you should first contact our Privacy Department by e-mail at info@CMO.com.