Insight
Topics include closed-loop marketing, demand generation, loyalty, marketing automation, MRM, optimization, promotions, sales, targeting
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iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
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Inc.Every business needs new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company.
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1to1 MediaAs popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
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NYTimes.comAds tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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iMediaConnection.comThere are many simple online steps you can take to increase your brand's exposure. Are you taking advantage of all these opportunities? Here are six steps to get you started in your online publicity efforts.
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DMNewsIt has been estimated that companies spend approximately $2 billion annually on loyalty programs. Compare that expense to reports that the average US household is enrolled in 14 programs but is active in less than half of those, and marketers have cause for concern.
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Neuroscience MarketingA forty-year-old experiment in building group identity gives insight into how Apple manages to create such fanatically loyal customers.
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MediaPostAs children grow into teens and mature into adults, certain tried-and-true paid media strategies will be less effective. It is increasingly important to look at the underlying shift in behavior and media consumption that is occurring in order to utilize the most effective mix possible.
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WSJ.comFaced with increasing fragmentation in traditional media, marketers are experimenting with a new wave of digital technologies to pitch to consumers while they shop. And all the while, the price point of new technologies is dropping fast.
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