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  • AARP's Marketing Chief Pardo: '50 Is the New 50'
    Brandweek
    Advertising during the Oscars for the first time, AARP launched a campaign targeting boomers who are "not done growing up," says chief branding officer Emilio Pardo, who explains why now is the right time for such a message and dispels a few common misconceptions about boomers.

  • CMOs: Create A Customer Scorecard
    Forbes.com
    Like a good doctor's report, a good scorecard can give you a true picture of what is going on below the financials. That picture will allow you to adjust your customer offerings to ensure the long-term health of your company. Here are some suggestions for what you should use to help monitor your customers.

  • Mining the U.S. Generation Gaps
    Nielsenwire
    A recent Nielsen analysis of the four key generations revealed generationally consistent shopping habits that reflect diverse lifestyle preferences and economic habits. So what is the best way to reach each generation and capitalize on their unique shopping interests and needs? Here are some suggestions.

  • Digital Demographics: 11 Brands That Are Doing It Right
    iMediaConnection.com
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.

  • An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
    MediaPost Behavioral Insider
    The label "behavioral" (as in "targeting") has become an albatross around the neck of the industry, with connotations that raise red flags in ways other similar online metrics practices don't. So what's in a name? And what would be better?

  • NHL Social Media Strategy Keeping Fans Glued To Site
    MediaPost
    Real-time Twitter feed on the ice hockey league's site produced the most impressive interaction with fans to date. Now the NHL hopes that kind of loyalty rings through to advertisers.

  • Marketing across the Generations
    Marketing Charts
    The Nielsen Company has compiled a list of tips on devising marketing strategies specific to each major generation of the U.S. population. Following is a summary of SVP Todd Hale’s advice on how to best market to each age group.

  • Is Content King? Then Distribution Is Crown Prince
    AdAge.com
    Brands understand more than ever that they need to engage the audience with quality content, and they have the opportunity to do so online. Creating great content is only the first step; if you want those eyeballs and audience, be prepared to invest in distribution and marketing.

  • Why conversions are more important than clicks
    iMedia Connection
    Last year, conversion rate optimization became the hot shot on the block. Today, conversion rate optimization has arrived in all its glory, and is fast on its way to becoming the leading strategy for online marketing.

  • The Internet of Things

    McKinsey Quarterly
    More objects are becoming embedded with sensors and gaining the ability to communicate--for example, a customer’s buying preferences being sensed in real time at a specific location, serving up dynamic pricing to increase the odds of a purchase. Though still early, the resulting information networks promise to create new business models, improve business processes, and reduce costs and risks.