Insight
Topics include direct mail, in-store, outdoor, print, radio, TV/cable
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MarketingProfs.comJust because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. There are many reasons to take a multichannel approach that includes print.
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DMNewsEngauge Chief Consumer Relationship Officer Scott Hildebrand talks about analytics, privacy, and other ramifications of social media.
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Forbes.comAdvertising builds brands and business. It remains a highly efficient way to say hello and offer a sense of ourselves to potential clients--on a scale we could never achieve in person.
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MediaPostAs children grow into teens and mature into adults, certain tried-and-true paid media strategies will be less effective. It is increasingly important to look at the underlying shift in behavior and media consumption that is occurring in order to utilize the most effective mix possible.
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WSJ.comFaced with increasing fragmentation in traditional media, marketers are experimenting with a new wave of digital technologies to pitch to consumers while they shop. And all the while, the price point of new technologies is dropping fast.
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NYTimes.comThe proliferation of Internet video has led to much talk of “cord-cutting” — canceling pay TV and watching shows online. But so far, few Americans are actually cutting the cord.
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UproxxSometimes ads that aren’t funny on their own become hilarious when place next to one another. Other times, it’s what the ad is pasted on that makes it funny. Other times, it’s what happens near an ad that makes it funny. Following are examples of all of that, and then some.
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NYTimes.comThe comic book redhead and his pals are ready to transform into a digital brand. “We’re at the beginning of the beginning,” says Jon Goldwater, co-CEO of Archie Comic Publications. “We must morph into a multimedia company.” That includes some mobile initiatives.
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WSJ.comPay-TV providers are wrestling with how to keep people paying big monthly subscription fees, despite growing traction for Web-video services like Netflix. New tablet-computer applications that offer select TV shows and movies could be their answer.
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Business InsiderRichard Whitt, Senior Policy Director of Google, seeks to dispel six myths regarding Google's policy proposal on network neutrality, which it put together with Verizon. "No other company is working as tirelessly for an open Internet," he writes.
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