Insight
Topics include direct mail, in-store, outdoor, print, radio, TV/cable
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24/7 Wall St.Tabulating all of the commercials from the past 10 Super Bowls as archived by Adland -- counting the number of commercials each company bought as well as their length -- gives a list of the top-spending brands. Factoring in changes in marketshare, share price, and sales reveals which ones wasted their money.
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CMO.com ExclusiveChannels, Social Media Marketing, Trends, TV/Cable, Online Media, Traditional Media, Market Research, Strategic PlanningIf brands are, in fact, improving their social-media savvy, then consumers should see it in their Super Bowl commercials and their social tie-ins. Otherwise, companies will once again miss a chance to strengthen their brand value in front of a captive audience of multimillions.
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The Daily BeastNBC has already banked millions in ad dollars for Super Bowl Sunday. For the third consecutive year, The Daily Beast ranks the most effective Super Bowl ads, with one resilient nonagenarian, the ubiquitous Betty White, retaining the top spot as Super Bowl Ad queen.
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Forbes.comLots of Super Bowl ads are amusing at the moment, but they don't stick with us. And then there's Apple's famed "1984" and these others nominated by a panel of ad industry heavyweights as the best Super Bowl commercials ever.
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iMedia ConnectionAdvertising, Search, Social Media Marketing, TV/Cable, Web Sites, Online Media, Traditional Media, Branding and CommunicationsPeople experience Super Bowl ads as content because they choose to watch them and because the content is awesome. Sadly, on Monday they hate ads again. The reason is simple: everyday ads seem determined to hate them back. More than at any other point in advertising history, consumers have the power to choose what they watch, and it's harder and harder to acquire their attention by interrupting them.
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AdAge.comCompanies, In-Store, Brand Marketing, Strategy, Traditional Media, Branding and Communications, Market Research, Strategic PlanningThe company's top executives reveal a series of major changes across all aspects of the department store's pricing, promotion, presentation, and products. "I believe the department store is the No. 1 opportunity in American retail," said CEO Ron Johnson.
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Adobe/CMO.comAnalysis and Measurement, Companies, Reporting, Social Media Marketing, Optimization, TV/Cable, Online Media, Tools, Traditional Media, Market ResearchWhat are the business implications when a viewer likes, shares, or comments on an online video? The answers are among the valuable insights the media giant learned using the Adobe Digital Marketing Suite, and they're helping to shape its future digital strategies.
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US Data Corporation Direct Marketing BlogHere are 15 event marketing campaigns that used boldness and/or creativity to touch a specific nerve. From P.T. Barnum to Warren Buffet, they're all memorable (even if not always "successful").
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CMO.comIn-program (and in-game) advertisements and product placements are prolific. By no means is this a new or novel concept to the ad game: Like everything else, the mediums and methods to get the story across have evolved, and so has the person consuming the content.
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iMedia ConnectionMobile Marketing, Print, Emerging Media, Strategy, Video, Online Media, Traditional Media, Strategic PlanningThe ways print adopts to digital formats is changing in ways that will fundamentally change the use and perception of the written word during the next few years. Marketers, take note. These changes apply to you, too.
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