While the reviewers pick apart Apple's iPad, one unassailable argument remains: We are not just living in digital times, but on digital time. From getting news to reading the latest best-selling novel, to watching reruns of Gilligan's Island, consumers are conditioned to get what they want when they want it. This "double-click mentality" is not necessarily a healthy thing, but it's real, and the reality has huge implications for marketing and media executives.
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