Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers turning consumers into mind-controlled zombies. The latest push of the neuro-panic button began with an article on a site called Truthout, which cautions: "Guard your reptilian brain. Corporations and politicians are trying to tap into it to use the latest brain research and sales techniques to influence your buying and voting patterns."
