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 ›  Traditional Media  ›  TV/Cable

  • 3D Commercials, Different Dynamics
    Neuroscience Marketing
    3D entertainment has finally gone mainstream, so we we expect an onslaught of 3D advertisements to follow. But the laws of shooting don't necessarily translate, as these heat maps comparing a 2D commercial with a 3D commercial show.

  • The Mouse That Roared: Turning to the Internet to Catch a Favorite TV Show
    NYTimes.com
    It’s hard to know how many people have ditched their cable service, and cable providers are eager to paint them as a minority fringe. But with devices like Xbox and software like Boxee making it easy to stream Internet content to a TV, mention the possibility just about anywhere and someone is likely to pipe up about watching cable free.

  • AARP's Marketing Chief Pardo: '50 Is the New 50'
    Brandweek
    Advertising during the Oscars for the first time, AARP launched a campaign targeting boomers who are "not done growing up," says chief branding officer Emilio Pardo, who explains why now is the right time for such a message and dispels a few common misconceptions about boomers.

  • Network News at a Crossroads
    NYTimes.com
    With news available more places than ever, including cable channels and Internet sites, and with revenue challenged by heavy dependence on shrinking advertising dollars, the future for TV news divisions remains deeply insecure.

  • The Power of Text
    Neuroscience Marketing
    Google decided to spend nearly $3 million to air an ad that cost next to nothing to produce, has no actors or CGI animation, no cute animals -- nothing but a series of words typed into a search boxes and the generated search results. From a neuro-engagement perspective, this unlikely ad was highly effective.

  • That Triple Salchow Was Great. Now for More Ads.
    NYTimes.com
    Since the Vancouver Winter Games began, the networks of NBC Universal have presented hundreds of hours of coverage — and thousands of commercials. Here is a look at some of the highlights, sidelights and lowlights of the spots so far.

  • Water-Cooler Effect: Internet Can Be TV's Friend
    NYTimes.com
    Judging by the record television ratings for big-ticket events such as the Olympics and Super Bowl, the Internet is reviving television. Blogs and social Web sites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV.

  • Close-Up with Antonio Lucio, CMO, Visa Global
    B2Bonline.com
    Olympic sponsor Visa's global ad campaign features more promotional and digital elements than ever before. "It is the first time that we have a very comprehensive and significant digital strategy," says Lucio, who discusses why the games are a key part of Visa marketing.

  • Measure the Web Like TV and Brand Advertising Will Follow
    AdAge.com
    A lot has changed in the past 15 years. The Web has become pervasive. Consumers use it all day long. As a result, the audience by day part, in aggregate, now has sufficient weight to compete favorably with TV. The time has come for the Web GRP.

  • The Evolving Roles of Producer, Advertiser and Audience In an On-Demand World
    CMO.com
    The advertising industry has paid little attention to the imminent arrival of connected television. Yet it is perhaps the most complex change to hit our daily entertainment lives for a long time—a change as significant as the advent of the 30-second spot, mass adoption of cable television, or the invention of VHS and DVD formats.