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 ›  Traditional Media  ›  TV/Cable

Topics include TV commercials, cable networks, upfront market, broadcast networks, product placement, time-shifting, cable networks,

  • The True Effect Of Interactive Media
    MediaPost
    Channels, Mobile, Loyalty, Social Media, Trends, TV/Cable
    As children grow into teens and mature into adults, certain tried-and-true paid media strategies will be less effective. It is increasingly important to look at the underlying shift in behavior and media consumption that is occurring in order to utilize the most effective mix possible.
  • The Sofa Wars: Plenty To Watch Online, But Viewers Prefer To Pay For Cable
    NYTimes.com
    Trends, Video, TV/Cable
    The proliferation of Internet video has led to much talk of “cord-cutting” — canceling pay TV and watching shows online. But so far, few Americans are actually cutting the cord.
  • Cable Firms Eye Tablet Space
    WSJ.com
    Companies, Strategy, Video, TV/Cable
    Pay-TV providers are wrestling with how to keep people paying big monthly subscription fees, despite growing traction for Web-video services like Netflix. New tablet-computer applications that offer select TV shows and movies could be their answer.
  • The Truth About Our Net Neutrality Proposal
    Business Insider
    Regulation, Social Media, TV/Cable
    Richard Whitt, Senior Policy Director of Google, seeks to dispel six myths regarding Google's policy proposal on network neutrality, which it put together with Verizon. "No other company is working as tirelessly for an open Internet," he writes.
  • TV ad landing pages: 10 best practices
    eConsultancy
    Conversion, TV/Cable, Web Sites
    TV commercials that include URLs or search calls to action to encourage viewers to go online and find out more has become common practice. But what happens when they land on your landing page? Following are some suggestions on how to give them the best experience and, ultimately, drive sales.
  • Ready for the Tidal Wave?
    Brandweek
    Trends, TV/Cable, Web Sites
    Whether it's the TV itself, a gaming system, set-top box, or other connected peripheral, the Internet-enabled digital living room is upon us. What's the end game for the consumer? Think of the still-exploding smartphone app market and apply that to the living room and TV set.
  • Renewed Interest in Financing Original Web Shows
    NYTimes.com
    Trends, Video, TV/Cable
    The promise of Web video has risen and fallen over the past few years. What makes the current round of million-dollar advertising interest more compelling is the realization in the industry that Web video will not supplant television viewing anytime soon, just complement it
  • How HSN and 'Eat Pray Love' Turn Content Into Commerce
    AdAge.com
    Branding, Planning, TV/Cable, Promotions
    The shopping network's promotion of Julia Roberts' upcoming movie illustrates four principles behind branded content that goes beyond product placement or integration and into creating experiences audiences are likely to pay attention to.
  • The Infomercial Business Goes Mainstream
    BusinessWeek
    TV/Cable
    After years of pitching kitchen gadgets and closet organizers on late-night TV, the infomercial business is going bricks-and-mortar. With sales generated by infomercials forecasted to hit a record $174 billion by 2014, it's no small wonder why marketers are scrambling for more products to peddle.
  • Will Nets Break an Old Taboo?
    Adweek
    Strategy, TV/Cable
    Five years ago the idea of the broadcast networks promoting their shows on each other's air would have been unthinkable. But now, at least one veteran TV audience analyst says the networks, with their shrinking audiences and DVR penetration approaching 40 percent, need to do it to remain competitively viable.