In 10 years TV will know who you are, and what you are watching, based on a profile you (and your behaviors) define. The concept of channels as numbers will be a thing of the past, and content will be deconstructed, viral, and truly interactive. So what will this mean for marketers and advertisers in the decade to come? What happens to the :30 spot? How will brands get their messages across? What will become of them? Will they survive?
