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 ›  Emerging Media  ›  Virtual worlds

  • Once-Casual Gamers Go 'Social'
    Mediaweek
    Social games on sites like Facebook have made competing for high scores on gaming sites in relative isolation suddenly seems bland: “Gamers are a communicative bunch and they go where the excitement is,” says one gaming exec. That viral nature also provides a major business advantage.

  • How CMOs Will Harness Digital Platforms in 2010 to Forever Change The Way Consumers Interact With Brands
    CMO.com
    As the digital adoption rate by consumers continues to skyrocket, marketers must view new platforms as seamless engagement opportunities that keep their customers continually connected to a brand story throughout the day.

  • Reality, But Not Not As We Know It
    CMO.com
    Augmented Reality has the potential to transform the digital landscape, merging online and offline in many creative ways. It is among the most interactive digital tools available to marketers, delivering unparalleled experiential engagement.

  • Planview saves its annual user conference by going virtual
    BtoB Magazine
    Even in the face of reduced budgets for live events, marketers have been busy discovering an intriguing alternative: the virtual event. Read the following case study about how one company saved money while also staying true to its annual event by going virtual.

  • Gather 'Round The Monitor: The Evolution Of Online Storytelling
    CMO.com
    No matter how accomplished we become as marketers, no matter how sophisticated the tools we to use are, in the end it's all about the stories we tell and how well we tell them.

  • Four Brilliant Augmented Reality Campaigns
    iMedia Connection.com
    Augmented reality is starting to get interesting. Beyond gimmick, AR has the ability to provide real value and function to consumers. Here are some of the best brand executions that have been done to date from companies including Home Depot and Samsung.

  • Why augmented reality will change the world as we know it
    Social Media Today
    The art of connecting your brand with your brand community through augmented reality can be the next big communication challenge for your company, creating opportunities for storytelling, socializing and even greater brand personalization.

  • Augmented reality: What marketers need to know
    iMedia Connection.com
    The cyberpunk fictions have come to reality with AR, and the cultural ramifications are as powerful as the marketing opportunities. Take a look at how AR will reshape consumer behavior and interactive marketing, as well as the companies and applications that are leading the way.

  • How Will "Augmented Reality" Affect Your Business?
    Harvard Business Publishing
    The authors think that augmented reality is going to be a big deal for businesses. They believe it will change at least five things.

  • Build It and They Will Come
    CMO.com
    When budgets are tight and live events are stagnant or shrinking, virtual environments can foster customer engagement and build a stronger sense of community. Following are examples of companies whose lead-generation efforts didn't skip a beat -- in fact, ROI increased -- as a result of taking their events to the Internet.