Insight
Topics include augmented reality, Second Life, virtual goods, social games, virtual events, avatars, virtual currency, virtual communities
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Business InsiderAugmented reality isn't entirely new technology, but the ad world only really started buzzing about it around 2008, and it has taken a few years for brands to really start investing in the media. Now that one in two Americans owns a smartphone, the advertising tool has a large potential audience.
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eMarketerAnalysis and Measurement, Advertising, Companies, Mobile Marketing, Virtual worlds, Web Analytics, Emerging Media, Branding and Communications, Market ResearchThe car-maker created a mobile program complete with 2-D barcode and AR technology, that drove traffic to the car company’s Web site and social media properties. Here's an under-the-hood look at the recent campaign.
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MIT's Technology ReviewVirtual goods first became widely known about a decade ago in the online virtual-reality platform Second Life. But the category has exploded in the past few years with the popularity of "casual" games.
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MediaPostAnalysis and Measurement, Display, Virtual worlds, Web Analytics, Trends, Emerging Media, Online Media, Market ResearchAmong the predictions: While some level of human-based media sales and strategy will always be necessary, by 2020 the majority of ad deals will be struck silently inside of machines.
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MashableChannels, Brand Marketing, Virtual worlds, Emerging Media, Video, Online Media, Targeting, Tools, Branding and Communications, Strategic PlanningWith the global economy in the proverbial can, high-end consumers are not concerned with exclusivity; they are more interested in whether a luxury product is “worth it,” and that all depends on the experience you can provide.
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BizCommunity.comStatistics, Planning, Virtual worlds, Print, Emerging Media, Traditional Media, Market Research, Strategic PlanningAcentric conducted a test with 79 participants to gauge the performance of an augmented-reality print ad for Mercedes. Overall findings assessed the ad's ability to, among other factors, grab attention and persuade people to access online content, and for brand recall. Also uncovered: a trio of suggestions for improvement.
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CMO.comAnalysis and Measurement, Attribution, Leadership, Virtual worlds, Emerging Media, Strategy, Video, Online Media, Targeting, ToolsA recent blog from Inc. enumerates 10 of the latest technologies that marketers must be aware of. The question for you: How many do you know anything about and, if you do, are you preparing to take advantage of them in your marketing scheme?
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MarketingProfsThe reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they can be combined to maximize return on investment.
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CMO.comPeople, Advertising, Virtual worlds, Public Relations, Social Media Marketing, Emerging Media, Promotions, Sales, Online Media, TargetingHow many places can I be? I’m Facebooked, Twittered, Linked, Google Plussed, and shared and socialized so thinly that I wonder what use I might be to anyone. A columnist writes that the “Bevy of online profiles can be tough to manage.” No kidding. And to think my wife has again and again talked me out of buying a vacation house because it would be too hard to maintain two places. But I can’t even maintain all the Nicks in my world.
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CMO.comInnovation, People, Leadership, Management, Virtual worlds, Public Relations, Emerging Media, Video, General ManagementSometimes the effort to operate primarily in a digital world backfires. I tweet, I blog, I use LinkedIn and Facebook. I’m an early adopter of Google+. I’ve been making a living in digital media for almost two decades. But to rely largely on digital? Gimme a break. I drive a car, too, but I don’t live in it. It’s why I don’t text. Texting is proof that not everything is worth talking about. I invest most of my time talking with people.
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