Augmented reality (AR) has become a hot topic among marketers, particularly in light of the release of Yelp's Monocle app that allows users to see location-based reviews hovering on their iPhone screens. The technology has provoked repeat interest from Mashable, Wired, Fast Company, and ReadWriteWeb, while companies like IBM, GE, Best Buy, P&G, and Wal-Mart are moving beyond pure gimmick to truly connect with consumers via AR. The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge.
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by dave.lawson@5th... December 3, 2009 - 12:07pm
Great article regarding the promise of AR and recognizing some of the big-brand pioneers. Right now the fragmentation of mobile works against truw "needle moving" efforts but building AR into your mobile planning should be on most consumer-facing brand's radar.
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