Insight
Topics include audience measurement, Web metrics, business intelligence, consumer behavior, click-through rates, ROI, Web site traffic, ad impressions, cross-media analytics, digital marketing, Web site performance, predictive analytics
-
DanZarrella.comFor the purposes of this report, CTR is calculated as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link. Below is an infographic presenting some of the latest data available about increasing CTRs on Twitter.
-
iMedia ConnectionTraditional measurement tools handicap marketing managers and force upon them campaign measurment tactics that should have long been abandoned. As advertisers consider new standards for understanding display ad influence, it's important that they recognize ad engagement, and subsequent post-engagement conversions, as a viable metric.
-
CMO.comAnalysis and Measurement, Innovation, Statistics, Web Analytics, Trends, Strategy, Optimization, Tools, General Management, Market Research, Strategic PlanningThe Boston Consulting Group, which has been following the tablet market for some time, just issued a report indicating that the reality of tablet adoption has far exceeded expectations, which is creating new challenges and opportunities for marketers. At the same time, a study from Adobe Digital Marketing Insights reports that shopping is one of the major activities of tablet owners. Marketers, take heed.
-
PR-squaredThe chance of arriving at a standard set of social media metrics for every brand is small. Similarly, we should be leery of approaches that advocate measuring social like we’ve measured advertising, or any other communications discipline.
-
AdExchanger.comAcquisition, Analysis and Measurement, Conversion, Web Analytics, Trends, Targeting, Tools, Lifecycle Marketing, Market ResearchIAB EVP and COO Patrick Dolan, along with Winterberry Group analyst Jonathan Margulies, discuss the two groups' new white paper on how ad targeting data is being implemented today across online marketing programs. "If the industry is going to live up to the promise of data as a central corporate asset, it's going to need to put senior-level resources behind its assembly, integration and use," says Margulies.
-
CMO.com ExclusiveAnalysis and Measurement, Attribution, Brand Marketing, Planning, Web Analytics, Branding and Communications, Strategic PlanningNew marketing-measurement methods start from the same point: What can digital offer? But no one asked marketers what they needed. And not just from digital media, but from all media. And that would be. . .
-
CMO.comInnovation, Mobile Marketing, Web Analytics, Social Media Marketing, Trends, Strategy, Online Media, General Management, Market Research, Strategic PlanningToday, we offer up “CMO.com's 2012 Digital Marketing Landscape.” In one eye-catching page, we provide you with a snapshot of the opportunities digital marketers will have this year and into the future, plus give some ideas on how to capitalize on these trends and shifts.
-
Digital Marketing 1Whether you need to measure the ROI of your social media marketing comes down to more than just a simple yes/no answer. Instead, consider the following 10 questions that will guide if, when, and how you should be undertaking social media measurements.
-
iMedia ConnectionEven good metrics can be misleading. Here are three steps you can take to make sure your marketing metrics don't eventually mislead your marketing.
-
Search Engine Land.comAnalysis and Measurement, Conversion, Management, Search, Web Analytics, Optimization, Online Media, Tools, General Management, Lifecycle MarketingLooking at one marketing channel at a time provides incomplete insight into performance, yet many businesses split management of channels across multiple teams--leading to internal competition for the same conversions.
Most Popular
- It's Time To Raise The CMO Bar
- The CMO's Guide To The Social Media Landscape
- For CMOs, Corporate Character Counts
- Digital Marketing In 2012: Predictions From 32 Industry Luminaries
- CMO.com's 2012 Digital Marketing Landscape
- Slide Show: Top 10 Digital-Marketing Trends For 2012
- What Drives Mobile Consumers--And Stops Them In Their Tracks
Copyright 2009-2012. Adobe Systems Incorporated. All rights reserved.