CMO.com

If Social Media is truly transformative for businesses, why is it that we hear about the splendor of participating in conversations and forming relationships and only debates about the validity, need or standards for measuring performance and ROI?

Predictive analysis has great potential to help marketers understand which combination of media is working best for them.

The beauty of StumbleUpon is how easy it makes browsing the Web. It's often called a "serendipity engine" for its ability to turn up strange and new content. What's more, recent analysis reveals StumbleUpon drives nearly twice as much traffic than Digg and is second only to Facebook among social media traffic drivers.

Your analytics don’t tell you what people are searching for; they tell you the queries for which you get click-through. There's a difference. And that click-though, by the way--it didn't necessarily cause conversion. Read on to ensure you're properly interpreting your data.