Topics include audience measurement, Web metrics, business intelligence, consumer behavior, click-through rates, ROI, Web site traffic, ad impressions, cross-media analytics, digital marketing, Web site performance, predictive analytics
The role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
If Social Media is truly transformative for businesses, why is it that we hear about the splendor of participating in conversations and forming relationships and only debates about the validity, need or standards for measuring performance and ROI?
Google AdWord can show trends in search volume for a brand name, but how do you weed out search terms that include a brand name but aren't relevant to the brand, such as "subway map" (not the sandwich chain)? Here's an attempt to develop a method of doing just that.
As companies increasingly look to integrate customer data and create centralized systems, they realize technology alone is not the answer. One of the biggest barriers to breaking down silos of internal information is company culture.
The beauty of StumbleUpon is how easy it makes browsing the Web. It's often called a "serendipity engine" for its ability to turn up strange and new content. What's more, recent analysis reveals StumbleUpon drives nearly twice as much traffic than Digg and is second only to Facebook among social media traffic drivers.
Every marketer wants to create the next viral hit. Then what? The second critical issue is how do you capitalize on your brand's increased awareness and repositioned image to contribute to your marketing success going forward? Here are 27 questions to help assess branding effectiveness.
Your analytics don’t tell you what people are searching for; they tell you the queries for which you get click-through. There's a difference. And that click-though, by the way--it didn't necessarily cause conversion. Read on to ensure you're properly interpreting your data.
Life-tracking is taking brand relationships to a whole new level. Serious monetizing of these voluntarily initiated relationships is grossly inevitable.