Login  |  Subscribe

Insight

  • iMediaConnection.com
    Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.
  • CMO.com
    How can we tell an engaging story on the Internet if a click is not quite the same as turning a page, and the screen is still not quite able to live up to the smell and feel of holding a printed book in your hands, or watching something in the cinema with Dolby surround sound?
  • NYTimes.com
    With news available more places than ever, including cable channels and Internet sites, and with revenue challenged by heavy dependence on shrinking advertising dollars, the future for TV news divisions remains deeply insecure.
  • Columbia Journalism Review
    The fact that virtually every significant magazine in the U.S. either already has, or is in the process of establishing, a Web site speaks to a new generation of magazine readers, however the rise of magazine Web sites has created a vast set of ethical, culture, legal, and business issues, as a recent CJR study shows.
  • Neuromarketing
    A study conducted by Foviance, a customer experience consulting firm, showed that poorly performing websites demanded more user concentration and increased stress. Keep your customers and get new ones by making your website fast and easy to use.
  • Search Engine Land
    Employees are one of your top assets, so consider using employee profile pages to augment your findability in search engines. Even small-to-medium businesses can benefit from featuring a few of their top employees on their websites. Here are a few ideas on how to leverage your employees for search rankings.
  • Forbes.com
    Airlines' charging for baggage is a good example of tacit collusion, in which an industry appears to have decided on a change together. In kind, the online news industry's choices now about charging for content could shape their business model for years to come.
  • NPR All Tech Considered
    Your bad typing is making Google money. Two Harvard researchers estimate the search giant is collecting nearly a half-billion dollars a year from advertising placed on Web sites with "misspelled" URLs.
  • Search Engine Land
    From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Focus first on what you can systematically test and measure.
  • Media Life
    Fewer than 20 percent of Nielsen survey respondents said they'd pay for online content. Jon Gibs, a VP at the researchers, shares his thoughts about perceptions regarding paywalls, who's most likely to accept them, and what they'd buy.