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How can we tell an engaging story on the Internet if a click is not quite the same as turning a page, and the screen is still not quite able to live up to the smell and feel of holding a printed book in your hands, or watching something in the cinema with Dolby surround sound?

The fact that virtually every significant magazine in the U.S. either already has, or is in the process of establishing, a Web site speaks to a new generation of magazine readers, however the rise of magazine Web sites has created a vast set of ethical, culture, legal, and business issues, as a recent CJR study shows.

Employees are one of your top assets, so consider using employee profile pages to augment your findability in search engines. Even small-to-medium businesses can benefit from featuring a few of their top employees on their websites. Here are a few ideas on how to leverage your employees for search rankings.

Your bad typing is making Google money. Two Harvard researchers estimate the search giant is collecting nearly a half-billion dollars a year from advertising placed on Web sites with "misspelled" URLs.