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Topics include paid content, online shopping, e-commerce, Internet, digital media, online advertising, Web site design, user-generated content, user experience, customer engagement, portals, Web site performance, Web site traffic

  • 6 Ways To Boost Online Content Volume
    eMedia Vitals
    Innovation, Strategy, Web Sites
    The debate continues among digital publishers that understand the need to produce lots of content to attract audience and drive page views—but are still not ready to go down the "content farm" path. Here's an overview of some of the ways media companies are supplementing their original content to keep their sites fresh.
  • The Truth About Consumers' Targeting Fears
    iMediaConnection.com
    Advertising, Trends, Strategy, Web Sites, Targeting
    To formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
  • The Evolution Of Customer Loyalty
    1to1 Media
    Channels, Branding, Loyalty, Social Media, Web Sites
    As popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
  • Retargeting Ads Follow Surfers To Other Sites
    NYTimes.com
    Advertising, Channels, Social Media, Web Sites, Targeting
    Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
  • 6 Free Online PR Tactics That Deliver
    iMediaConnection.com
    Public Relations, Strategy, Web Sites, Promotions
    There are many simple online steps you can take to increase your brand's exposure. Are you taking advantage of all these opportunities? Here are six steps to get you started in your online publicity efforts.
  • Advertising: More Science Than Art
    Forbes.com
    Agencies, Budgeting, Advertising, Marketing Automation, Pricing, Web Sites
    MediaMath is a behind-the-scenes player for advertisers at a time when advertising networks, exchanges and platforms are changing the way advertising is bought and consumed. According to CEO Joe Zawadzki, the system is helping turn advertising from a job for creative "Mad Men" to a numbers-based "real profession."
  • What Online Content Will People Pay For?
    MarketingProfs.com
    Trends, Web Sites
    Since the Internet began, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone.
  • The Online Media Conversion Guide
    CMO.com
    Conversion, Optimization, Web Sites
    The Internet has transformed the entire notion of "content" into a ubiquitous resource that is difficult to own or differentiate. Online content is highly perishable and—by and large—free. Audiences are more fickle than ever, and almost nothing prevents them from quickly jumping to another site to find the information and experience they are seeking. Today media sites have to be more than just relevant—they have to resonate with viewers.
  • Crowdsourcing as a Small Business Marketing Strategy
    Small Business Computing
    Companies, Strategy, Web Sites
    Using the crowd--whether it’s your employees, your customers, your Facebook fans, and/or your Twitter followers--to help guide your marketing strategy can be good for business. But is crowdsourcing a good idea for every idea or for every business? Small Business Computing spoke to several e-commerce businesses that tried crowdsourcing to find out.
  • The Online Retail Conversion Guide
    CMO.com
    Conversion, Strategy, Optimization, Web Sites
    Today, very little effort is put toward optimizing the full conversion funnel on e-commerce sites—from landing page through purchase—to maximize sales. In fact, few understand the conversion levers from the top to the bottom of their conversion funnel, and even fewer are equipped with the insights required to press the right ones. The result: An astonishing 97 out of 100 online shoppers leave a site without buying. So what's involved in conversion optimization? Following are the fundamental tenets you need to master.