Online video viewing continues to proliferate to mobile, gaming consoles, and apps.
The explosion of TV Everywhere authenticated content, integration of video into social channels, and increase of mobile video viewing has created a unique opportunity to reach new viewers who can’t be found on traditional TV channels. Understanding the metrics and trends behind this growth will help advertisers and publishers stay on the cutting edge of online video development and delivery.
Download ADI’s free “U.S. Digital Video Benchmark Report” now.
Read related article, “Digital Video Viewing: The New Olympic Sport For Consumers.”
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Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media, and advertising.
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