Adobe Digital Insights (ADI) today announced the release of its fifth monthly Digital Price Index (DPI) for June, which reveals the impact of Brexit on UK travel prices and incorporates data for over-the-counter (non-prescription) drugs and medical equipment and supplies for the first time. Prices for London flights and hotels decreased significantly unlike other comparable destinations while prices for over-the-counter drugs increased slightly month-over-month (MoM).
“Adobe’s data shows that essential items have been seeing less deflation than non-essentials,” said Austan Goolsbee, professor of economics at The University of Chicago's Booth School of Business and former chairman of the Council of Economic Advisers for President Obama. “Depending on the causes, this can lead to a greater share of consumers’ budgets going to essentials or to significant changes in consumer demand patterns. We will need to pay close attention to how manufacturers respond to consumer demand.”
For the latest economic data generated by the DEP, check out the update below or click here to view it on SlideShare.
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Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media, and advertising.
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