Adobe today released its monthly Digital Price Index (DPI) for July, which identifies new trends in online grocery shopping and the continued impact of Brexit on London flight and hotel prices. Prices across nearly all other categories the DPI tracks continued to decline. This month’s report focuses on the growth of online grocery shopping and in-store pickup, both of which hit record highs last month.
For July, the DPI reports substantial growth in online grocery-shopping sales–66% year over year (YoY). The share of groceries purchased online and picked up in-store rose from 18% in January 2015 to a record 45% in July 2016. The use of online grocery shopping grew beyond major tech centers, with Oregon, Kentucky, Washington, Colorado, and Indiana seeing the highest increases of up to 350% YoY. While prices for a majority of online groceries continued to fall (0.8% YoY), prices for fruits and vegetables increased–with prices for organic produce surging at twice the rate of non-organic.
About Adobe Digital Insights
Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media, and advertising.
Receive email updates on the latest Adobe Digital Insights Research.