Consumers' appetite for content is bigger than ever, and they are consuming whenever they can: on the go, at home, and in the workplace.
All the while, the publishing industry has been scrambling to adapt. Traditional publishers have had to force-fit old business models into a new digital world, while digital-only publishers have struggled with building scale and loyal audiences.
Here's a peek into the current state of the digital publishing industry.
1. Twenty-six percent of consumers prefer the tablet version of a magazine over its print counterpart.
2. Seventy-two percent of publishers use programmatic auction strategies. Sixty-three percent say the strategies are driven by the need to achieve operational efficiencies in media transactions.
3. A wide range of digital content publishers are leveraging paid models as part of their overall growth strategies. For newspaper and magazine publishers, 95 percent have a paid subscription strategy and digital subscriptions are positively impacting revenue, attracting younger audiences, garnering valuable consumer data, and enhancing ad sales.
4. Facebook announced last October that the social network's average referral traffic to media sites increased 170 percent in 2013. Now we're seeing mobile play an even larger role for publishers' overall traffic. More than half of Facebook's referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2 percent of site referrals came from Facebook.
5. From August 2012 to February 2013, there was a 200 percent average growth in readers of digital publishing apps.
6. Fifty percent of social network users share or repost news stories, images, or videos, while nearly as many (46 percent) discuss news issues or events on social network sites.
7. More than six in 10 U.S. adults now watch videos online–and roughly half of those, 36 percent of all U.S. adults, watch news via online video.
8. Advertisers are increasingly spending more money on digital properties. Overall, global digital magazine advertising spend is expected to increase to $3.8 billion in 2017, when it will represent a quarter of overall advertising, up from $2.4 billion in 2012.
9. Digital content revenue will also increase from $275 million in 2012 to $1.4 billion in 2017.
10. U.S. newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.
11. Digital revenues, which include all digital platforms, will edge up to $4 billion from $3.4 billion over the same time period, so they will not cover losses from print.
12. 'Native' sponsorship ad spending in the U.S. is expected to grow 24 percent to $1.9 billion this year, compared to $1.54 billion last year.
13. Digital magazine subscriptions now outsell single issues three to one.
14 Thirty of the largest digital-only news organizations account for about 3,000 jobs.
15. For most publishers, their mobile traffic ranges from 15 percent to as high as 60 percent.