What marketer doesn’t want to be responsible for the next viral video? Besides the obvious benefits, beginning with a hefty boost in brand awareness, a video hit also has the bonus side effect of elevating its advertiser to creative-genius status.
“Viral content has a number of emotional triggers that make people want to share it with others,” said Priya Florence Shah, an author, digital marketing and social media trainer, and online publisher, in an article on LinkedIn. “Content that elicits laughter, moves you to tears of joy, is inspiring, or is just plain fun and entertaining is content that gets shared.”
Even when it includes all of those elements, a branded video that is viewed and shared by the masses is hardly guaranteed--which makes the viral video ads in this compilation all the more special. All contain the emotional hook described by Shah, with analytics that back their appeal.
1. Evian’s “Baby & Me”
Published to YouTube in April 2013 as part of the Evian Live Young campaign, “Baby & Me” was nothing short of a sensation. The Guardian reports that the video delivered a 2,250 percent ROI. “Baby & Me” has been viewed more than 91 million times to date on YouTube.
2. Volvo’s “The Epic Split"
Volvo’s “The Epic Split” video received 43.2 million YouTube views, 2.2 million Facebook shares, and 65,000 tweets in just nine days. The video published to YouTube in November 2013 and already has garnered almost 74 million views.
3. Dove's "Real Beauty Sketches"
Dove released its “Real Beauty” campaign in 2013, with the “Real Beauty Sketches” at the center. The three-minute video generated 30.6 million views and 660,000 Facebook shares within the first 10 days of the campaign. To date, the video has been viewed more than 64 million times.
4. “Always #LikeAGirl”
With just over 29 million views on YouTube since its very recent (June 26) release, Always’ #LikeAGirl video is clearly resonating with viewers.
5. Adobe’s “Photoshop Live - Street Retouch Prank”
Adobe (CMO.com’s parent company) released a video in June 2013 that clocked in more than 11 million views on YouTube and 300,000 Facebook shares in its first three days. It has been viewed 22 million times to date.