Gone are the days when marketing was considered a softer function within the organization. Today, marketing's contributions are increasingly recognized as integral to a company's success.
What else can marketers be thankful for this year? Read on for more good news.
1. Companies spent on average 10.4% of their annual revenue on overall marketing. That number is up from 10.2% in 2014.
2. There are currently 824,462 marketers in the U.S. now.
3. CMOs earn an average salary of $162,682 per year.
4. Sixty-three perfect of companies spent more on marketing this year, while 31% retained the same level of spend and 7% decreased their budgets.
5. CMO tenure jumped from 45 months in 2013 to 48 months last year.
6. On average, companies with better marketing show a two-thirds higher market share.
7. Seventy-percent of consumers trust the information on brand websites.
8. Consumers will spend $327 billion online in 2016.
9. Overall, satisfaction with online shopping is high, at 83%.
10. Americans will spend upward of $83 billion online this holiday season (November to December), 11% more than they did last year.
11. Nearly 60% of consumers want real-time promotions and offers.
12. Thirty-nine percent of marketers plan to increase their digital budgets without increasing overall marketing spend, essentially reallocating existing budgets into digital channels.
13. Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer.
14. Email's relevance remains strong: Nine out of 10 consumers say they constantly check their personal email from work and their work email at home; on average, they spend over six hours each week day on email.
15. Click-through rates for mobile ads have seen a big boost: 27% year-over-year for tablets and 26% for smartphones.