With the rise of ad blockers and other ways for consumers to avoid messages from advertisers, the pressure is on brands to figure out how to be “welcomed” into the feeds and lives of consumers.
What else should brands be aware of? Integrated ad agency 22squared created an infographic of 10 important trends to help brands “solve for the new world of advertising.”
(Click on infographic to enlarge in separate tab. A downloadable PDF is available here.)
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