In this week's installment of "15 Mind-Blowing Stats," we shed light on some of the major buying trends for this back-to-school season, as well as the technology and platforms that will help shoppers make their purchase decisions.
1. Parents of children from kindergarten through high school plan to spend $434 on back-to-school items this year.
2. That includes 39% who said they will reuse last year's items instead of buying new, up from 26% five years ago.
3. According to a study by Deloitte, 31% of parents will complete their back-to-school shopping after the school year starts.
4. When asked about the types of retail environments parents plan to do back-to-school shopping, 80% said discount/value department stores, 44% said online, and 40% said office supply stores.
5. More than half of college students are using their smartphones to comparison-shop.
6. Social media assists 46% of college students and 30% of parents with school-aged kids search for deals and coupons via their smartphones.
7. Despite the online deal-seeking behaviors, when it comes to back-to-school supplies, physical stores rule. Supplies are most likely to be purchased in-store by 80% of college parents, 74% of college students, and 77% of K-12 parents.
8. Nearly one-third of back-to-school shoppers have already started loading up on essentials. In fact, data from Shop.org shows that about 30% of online consumers start their back-to-school shopping at least two months in advance.
9. A whopping 80% of back-to-school shoppers say that they make their purchases in two weeks or less. Seventy percent make these buys at three stores or less.
10. Price is the top consideration for 86% of parents when buying school supplies.
11. Eight-two percent of parents always look for deals and coupons before leaving the house to go shopping.
12. As for the best time to purchase school supplies, 53% say one month before school starts.
13. This year, 31% of college students will live in a dorm or college housing. The increase in dorm living has spurred a 30% jump in sales of dorm furnishings, like bed sets, curtains, and towels. Shoppers will spend an average of $126.30 on furnishings.
14. A lot of back-to-school purchases are driven by what the kids want, said parents of students in grades K-12. Though fewer families' purchases will be completely driven by their kids' pleas (6% this year versus 10% last year), the majority of people (86%) said their kids would have some say over their back-to-school purchases.
15. Another study found that 79% of shoppers plan to use a mobile device while shopping in-store for back-to-school.