Aerial marketing is trending right now as a creative and larger-than-life way to deliver impactful brand messaging to the masses.
Duncan McIntyre is the managing director at aerial display and advertising company Branding By Air, which is on a mission to wow crowds and consumers alike. During a recent chat with The CMO Show host Mark Jones, McIntyre shared insights about the burgeoning marketing opportunities that exist for brands in the air.
“Coming from an experiential marketing background, we tried to apply that thinking to how we go about aerial advertising,” he said. “It falls into this space of being a little bit different to what your competitors are doing, and that's how you get, and keep, people’s attention.”
From skydiving and hot air ballooning to giant flying television screens, only one question really remains: Are you game to give aerial marketing a try?