Predictive analytics are becoming mainstream among B2B marketers, with 61% using the data to improve marketing performance, according to a new study by Radius, in partnership with Forrester Consulting.
The study, “From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes,” had three key findings:
- B2B marketers that use predictive analytics outperform competitors that still rely on traditional analytics.
- Predictive analytics help B2B marketers identify and target new markets.
- Predictive analytics impacts the entire customer life cycle, not just presales acquisition.
The infographic below summarizes the findings: