Customer experience remains the number one priority for marketers in 2016, and has now become a defining factor for other top strategic priorities.
Among these are a focus on optimising the customer journey, more in-depth targeting, and the importance of managing data that drives these activities.
These were the key themes to emerge in Adobe’s 2016 Digital Trends Briefing, created in conjunction with Econsultancy (access requires short registration). The research asked more than 7,000 marketing professionals worldwide for their views on the trends, challenges, and opportunities they face in the year ahead. (Adobe is CMO.com’s parent company.)
The Digital Trends 2016 infographic offers an overview of the findings as marketers this year continue to advance their customer experience strategies.