Late July, leading Asia Pacific marketers gathered to delve into the challenges and opportunities that arise from constantly connected consumers and the ensuing explosion of data they generate each and every day.
In two of the region’s most spectacular cities, Sydney and Singapore, Adobe Symposium 2016 (#AdobeSymp) focused on the almighty customer experience. Specific topics included becoming a CX-led business, creating breakthrough experiences, and leveraging data to guide decisions.
The event kicked off on July 26 in Sydney, followed by Singapore on July 28. Catch up now on our show coverage.
Symposium 2016: Internal Buy-In Key To Becoming An ‘Experience Business’
“Experience business” was the buzz phrase floating around Symposium 2016, but it came with a message from brands that have begun the transformation process–“becoming one ain’t easy.”
APAC Brands Move Past Simple Demographics To Segment Audiences
Rock star Ozzie Osbourne and Prince Charles are the same age and gender, but that doesn’t mean they have the same preferences, according to Jenny Williams, CMO of health insurer HCF, speaking at Adobe Symposium 2016.
Sydney Opera House CEO Sings Tech’s Praises At Symposium 2016
Louise Herron shared the story of the Australian icon’s rebranding with 2,000-plus digital marketing professionals.
Next-Gen Digital Transformation ‘About Goose Bumps And Smiles’
Great customer experiences focus on people, though brands also must be vigilant about their ability to react to a changing market as quickly as emerging competitors, speakers in Sydney said.
Pre-Symposium articles and podcasts:
Artist Gemma O’Brien: ‘Technology Needs Culture To Be Truly Effective’
Businesses are finally realising the power of setting creative talent free to ultimately achieve the best marketing results. Australian artist and designer Gemma O’Brien is a major player.
Why Author Rachel Botsman ‘Wouldn’t Want To Be A CMO’
The convergence of marketing, advertising, media, and IT is making the role of the CMO almost impossible, according to author, speaker and entrepreneur Rachel Botsman.
Consistent CX No Snap (Crackle Or Pop) For Global Giant Kellogg
A flexible infrastructure that can deliver quickly and effectively, regardless of the technological requirements, is crucial, according to Nadeem Amin, Kellogg’s ANZ/APAC/South Africa regional digital marketing manager.
Digital Is About People, Not Tech, Says ANZ’s Head Of Marketing
Delivering personalised, unique mobile experiences is a challenge that keeps Chaminda Ranasinghe deeply engaged in his role as head of digital sales and marketing at Australia and New Zealand Banking Group.
HCF’s CMO On Healthy Change Management In Marketing
The rapid evolution of technology and digital media means marketers must work harder than ever to keep their skills relevant, effective, and adaptable. As CMO at Australian health insurance provider HCF, Jenny Williams knows these challenges very well.
How To Create An Olympian Work Ethic
Gold medalist and executive coach Drew Ginn, who, in 1996, was the youngest member of Australia’s Olympic rowing team, applies his sports training to how marketing teams can achieve success.
Spark New Zealand Answers The Digital Transformation Call
Digital execs Warren Davies and Lena Jenkins discuss what other businesses can learn from the progress they’ve made at the telecom provider.
Multichannel Marketing Grabs The Headlines At Fairfax Media NZ
“We’re in the very early stages of the transformation process that will deliver better experiences to our customers,” says Grant Torrie, Fairfax Media New Zealand’s audience growth manager.