Marketers constantly preach about agility and first-mover mentality as being crucial to success. But even the most innovative organizations couldn’t foresee the mobile-game-turned-global-phenomenon that was called Pokémon GO.
For this week’s batch of Mind-Blowing Stats, we dug around the Web and also analyzed anonymized social data via Adobe Social (Adobe is CMO.com’s parent company) to get a better understanding of just how much impact the game has been on the industry.
So is Pokémon GO here to stay, or is it just a fad?
1. Social media platforms were abuzz when the app launched July 6. According to Adobe Digital Insights analysis, Pokémon social mentions peaked on July 11, the Monday following the release. Mentions after that began to slowly decline, peaking again Sept. 7, when Apple announced that the app was coming to the Apple Watch.
2. The mobile game had 700,000 average daily mentions in July, according to Adobe Social.
3. By July 8, just two days after its launch in the U.S., Australia, and New Zealand, Pokémon GO was installed on more than 5% of all the Android devices in the U.S., surpassing popular mobile-dating app Tinder, which was running on a little more than 2% of all Android devices.
4. Just four days after the app’s launch, more than 60% of those who downloaded the app in the U.S. were using it daily, meaning about 3% of the entire U.S. Android population were on it.
5. Outside of the U.S., users around the world tried to download Pokémon GO using an apk (Android application package), bypassing the official app store. Since the app’s release, traffic to apkmirror.com absolutely exploded, increasing from just over 600,000 visits on July 5 to over 4 million visits on July 6.
6. In total, 30.5% of all desktop search traffic June 10 to July 7 came from searches that contained the term “Pokémon.”
7. As of Aug. 1, the app had been downloaded more than 100 million times.
8. Players of Pokémon GO have spent more than $250 million on the addictive “augmented reality” mobile game in its first few weeks.
9. Sixty-three percent of Pokémon GO players are women.
10. Forty-six percent of players are ages 18 to 29.
11. Almost 46% of players make less than $50,000 annually.
12. More than 10% of players say they have trespassed to catch a Pokémon.
13. 4% of Pokémon GO players said they have been pulled over by police while playing.
14. Nearly 5% of all players who have made in-app purchases have spent more than $100.
15. Pokémon GO's success adds $7.5 billion to Nintendo’s market value.