The future of retail has taken a decidedly digital turn. Whether selling online, in-store, or, likely, both, experience-minded retailers are filling their proverbial shopping carts with new strategies to attract a world filled with savvy shoppers.
Their wish lists don’t end there. They also include the ability to provide a seamless, personalized customer journey across all devices and channels. Innovative implementations of AI, AR, and VR for an out-of-the box shopping experience and top-notch customer service—not necessarily from a human, either.
And maybe, just maybe, industry disruption of Amazonian proportions.
Where are we now? What can we expect in 2018? As you’re about to see, we’ve gone on a retail content spree to explore these topics—and many more. In time for the holidays, welcome to the state of commerce and consumerism.
5 Lessons Retail Can Learn From Media’s Disruption
Remember how influential traditional media used to be before the Internet splintered the landscape? Retail is experiencing a parallel shakeup. But it doesn’t have to start from scratch in figuring out a new path.
Mobile Conversions Hit New High Thanksgiving Thru Cyber Monday
Looks like Americans did more than eat turkey and put up their holiday lights over the Thanksgiving weekend.
Experienced Shoppers Challenge Retailers To Step Up Their Game
A new study from Pitney Bowes paints a picture of a retail landscape not always meeting consumer expectations, particularly when it comes to the post-purchase experience for online shoppers.
How Lush Has Grown Without Spending A Dime On Advertising
The answer, partly, has to do with bums. Natasha Ritz, the cosmetic retailer’s brand communications manager, explains in this episode of The CMO Show.
6 Consumer Trends Retailers Can’t Afford To Ignore
Consumers’ perceptions, expectations, and, ultimately, behaviors are giving way to new shopping trends that retailers must recognize and be prepared to respond to even beyond the holidays.
5 Times Retailers Made Their Advertising Experiential
Retailers focused on getting closer to their customers are opting for more experiential marketing campaigns–and rightfully so.
‘Tech Has To Adapt To People,’ Says Lowe’s Innovation Labs Leader
Amanda Manna, head of narrative and partnerships of Lowe’s Innovation Labs, provides an interesting, perhaps even surprising, take on technology.
DSW Sizes Up Facebook Messenger For Its CX Strategy
Brian Seewald, VP of digital, talks about what the footwear retailer has learned from testing Messenger, plans for personalization, and why he no longer uses the word “omnichannel.”
It’s The Most Digital Time Of The Year
As the season unfolds, savvy retailers are preparing for the digital changes afoot. They recognize that while these changes can present logistical and operational challenges to implement, they ultimately improve customer satisfaction. Following are four trends retailers are already embracing.
10 Technologies That Could Change Retail Forever
Remember with showrooming was the enemy of physical retail? These days, it’s a welcome part of an omnichannel strategy. And it’s also just one example of the ways retailers are buying into technology to sway customers in their direction, wherever they might be.
5 Online Shopping Predictions For The 2017 Holiday Season
Do you hear what we hear? The holidays are right around the corner, marking a special time for family and friends—as well as an abundance of options for how, where, and when to purchase their gifts.
Digital Saves The Day On Milan’s Luxury Shopping Street
Driving footfall into a physical location is a constant item on the agenda in retail, so when you’re fortunate enough to be a sought-after destination, the last thing you want to do is let your visitors down.
The Future Of Commerce Is Mobile
M-commerce has had a huge impact on shopper habits in the last few years, and it’s not slowing down.
A 3D Glimpse Into The Future Of VR Retail
We are familiar with brands using AR technologies to enhance customer shopping experience. The next step is VR—which allows you to experience the product in context and buy it straight out of the story.
5 Ways Amazon Has Disrupted Retail—So Far
Amazon is taking over retail. Yes, that’s a bold statement, but the stats to back it up are truly staggering. How did the retail giant get to where it is today? Having products whenever and wherever customers want them is just the tip of the iceberg.
Online Shoppers Bring Christmas Cheer To The European Retail Sector
Online shopping will be big for U.K. consumers, but German and French shoppers are catching up, according to ADI’s new “Holiday Retail” report.
Retail, AI, And The Automation Advantage
AI is no longer a futuristic technology that promises to transform businesses. It's a here-and-now operational tool that can help retailers manage costs, make their brands more relevant to consumer needs, and create more personalized experiences.
Look What’s Popping Up Across APAC
Temporary storefronts, also knows as pop-up stores, have become some of the edgiest and eye-catching retail outlets in Asia Pacific. Enjoy our compilation of the region’s five wackiest pop-up offerings.
2017 Makes 1999 Look Like A Dull Year For E-Commerce
Just look at what the two leaders of the industry–Amazon and Walmart–have done this year, as they aggressively move into each other’s turf.
3 Questions Retailers Should Ask Before Choosing New Tech
Choosing your next technology investment isn’t as simple as going with what’s popular.
A Merry Little Retail Christmas, Unwrapped
Brands go to great lengths to heighten the emotional connections with customers during Christmas time, when feelings trump rational thinking in purchasing decisions. But is it enough to drive sales?
With The Right Data, Retailers Can Reach That Coveted ‘One Consumer’
In the growing discussion about online and offline retail convergence, a simple but devilishly difficult-to-embrace truth has emerged: While a person sees a retailer as one brand, regardless of which channel a consumer choose to use, the same can’t be said of the retailer.
Cotopaxi CEO On A Mission Beyond The Bottom Line
Davis Smith’s experience growing up and later serving missions in countries including the Dominican Republic, Peru, and Bolivia—where he witnessed extreme poverty firsthand—planted the seeds for his career path and the eventual founding of Cotopaxi.
15 Mind-Blowing Stats About Online Shopping
Fall is in full swing—a season not only marked by pumpkins, turkeys, and falling leaves, but when consumers start hearing from their favorite retailers about what they have to offer for the 2017 holiday season.
Pearle Vision’s CMO Solves The Retail Value Equation
The variables? Experience and price. Douglas Zarkin explains how they combine.
3 Lessons B2C Brands Can Learn From The Direct-To-Consumer Era
DTC brands are redefining consumer standards, and they are thriving because they create convenient customer experiences that are optimized toward long-term growth.
Customer Experience Is Misunderstood, Says Retail Futurist Doug Stephens
“What we have today is e-commerce 1.0; it’s not much more than digital catalog shopping,” says Stephens, who discusses the challenges of future casting, the trends reshaping retail, and how brands can prepare for the probable future.
For Retail, Technology Is ‘Only One Slice Of The Digital Journey’
Evolving to meet the needs of modern-day shoppers means rewiring an entire enterprise. Experts weigh in on what that entails.
Experience: The Future Of In-Store Retail
Technology is not limited to online retail. Couldn’t it also save physical retail?
5 EMEA Retailers Set New Standards For In-Store Experiences
With e-commerce gaining a firm foothold in consumers’ lives, are physical stores a thing of the past? Not so fast. They can be the place where digital and physical come together to surprise and delight.