Storytelling has been around since the dawn of humankind. The tools to communicate, however, have evolved from “primitive” TV, print, and radio media to digitally powered platforms that reach a worldwide audience.
For media and entertainment brands, the implications are astounding, leading them to recast their strategies to meet–and, even, exceed–consumers’ on-demand expectations. Those ahead of the curve already are being rewarded. Case in point: Netflix, whose subscriber base now surpasses cable TV.
That is why CMO.com thought it the perfect time to examine how digital technology, combined with modern content consumption preferences, is changing the future of media and entertainment. So let’s begin, in 3 ... 2 ... 1.
Hold The Front Page! AR Rewrites The Rules Of Storytelling
The Washington Post, New York Times, Apple, Google, and the major social networks are experimenting with the immersive technology in a number of interesting ways. The end goal? To attract audiences and, of course, advertisers.
Reading Between The Pixels: The Future Of On-Demand Viewing
More people subscribe to Netflix than they do cable TV, signaling their growing preference for personalized, watch-when-I-want, and ad-free viewing experiences across any screen. What’s next for the industry? Six media and entertainment experts weigh in.
Targeting Is Programmatic TV’s Killer App
Programmatic television might sound like the future of advertising, but the truth is that automated TV buying is already widely used by brands and agencies, according to Adobe Digital Insights.
Future Of Advertising: Automated, Personalized, And Measurable
Automation—while still in its early days—will change advertising as we know it, according to a panel of nine speakers at Advertising Week.
5 Disruptive Technologies Steal The M&E Show
The trailer starts ordinarily enough: A brother and sister are excited because they’re getting a dog. But when they visit their new pet Rukus’s doghouse, the plot takes an unexpected turn.
Mobile, AI Propel Times Internet’s Digital Domination
“Experimenting with genres and formats is key to finding out what consumers like and what they’re willing to pay for,” says Puneet Gupt, COO, news, for the Times of India’s digital subsidiary.
T-Mobile’s Digital Transformation Carried By Customer Obsession
How customers feel about their interactions with the telecom giant is the primary metric for its success, said Nick Drake, EVP of marketing and experience.
Stuff You Should Know About Multimedia Content Creation
No better person to turn to for insight than Jason Hoch, chief content officer at digital media publisher HowStuffWorks. “It can take years to build that trust and two-way relationships with our fans, so we must treat it as sacred,” he told us.
How Design-Led Publishers Break Through The Clutter
From websites to blogs to social media, anyone with an idea has the ability to instantly express it to a worldwide audience—making it harder for traditional M&E brands stand out.
Watch What Happens When We Cross Digital Video Insight With TV
The future of addressable TV advertising is the ability for television to not only function more like digital, but almost exactly like digital--enabling marketers to maximize the outcomes driven from cross-screen activations.
A New Spin On Delivering The Soundtrack Of Our Lives
The prediction algorithms used to deliver recommendations are not only of huge importance to online retailers but also to entertainment companies—the more accurate they are in delivering what consumers want, the more they buy.
4 Core Capabilities M&E Brands Need To Thrive In The Digital Age
In an age of continuous disruption and fragmented media landscape, how can digital leaders from media and entertainment delight their consumers and make their brands stand out from the crowd? A recent report from Econsultancy and Adobe offers insight.
The Future Of Television, According To Roku’s Chief Marketer
Cable and satellite services, streaming options, and OTT devices are now the norm. Binge-watching and mobile viewing have become commonplace as well. What’s next? Roku CMO Matthew Anderson shares his vision.
Technology ‘The Tool For Change To Take Place,’ Says SKY’s Alex Rocco
The CMO of Brazil’s largest pay-TV operator explains why he bets on data-driven marketing and, above all, a customer-centric strategy.
Publishing’s Plot Thickens—With A Digital Twist
Digital is disrupting the traditional publishing model and bringing benefits to both authors and readers.
At Verizon, Connectivity Means More Than A Strong Signal
“My team and I are working to deliver a human tone consistently across the customer experience—inclusive of marketing but beyond,” says chief CX officer Scott Zimmer. He explains the “how” behind his strategy in this exclusive interview with CMO.com.
Supercharge Your Targeting By Taking Control Of Audience Data
Establishing a first-party data ecosystem and creating a network that leverages data providers are the keys to understanding your audience.
Video: Technology A Must When Marketing To Millennials, Says USA Today’s CMO
Gannett’s USA Today media brand turns 35 on Sept. 15. That makes is about the same age as the many Millennial consumers who have grown up with the publication.
Flight To Content Quality Enables Publishers To Turn A New Page
The democratisation of media, which means that anyone can publish, has prompted a flight to quality, but is more digital ad revenue enough when print’s losses are so high? Could content subscriptions and events be the answer?
From Fixed Line To Goal Line, BT Scores As A Sports Broadcaster
Dan Ramsey, BT’s consumer marketing director, has been at the forefront of BT’s business transformation. In an exclusive interview with CMO.com, he explains the strategy guiding the brand forward.
4 Consumer Trends That Are Revolutionizing Content Consumption
Digital, mobile, social, and emerging technologies have sparked a marked shift in consumer behavior, particularly among the under 35 crew, according to new ADI research.
Alive And Kickin’: Fragmentation Signals New Possibilities For TV Advertisers
Fragmentation has been looming for years. Rather than signal the demise of TV, however, it has created more opportunity.
Has TV Reached Peak Content? And What Does It Mean For You?
Creating and associating with content has been an important way for brands to engage with TV audiences since the early 1950s. But how do you do it in the age of HBO, Netflix, Amazon Prime, and other forms of on-demand programming?
15 Mind-Blowing Stats About Media And Entertainment Marketing
Adobe, CMO.com’s parent company, surveyed some 200 marketing executives working in the vertical to uncover their priorities, challenges, and opportunities. Read on for the highlights
NPR Fine-Tunes Digital Strategy For New Generation Of Listeners
“The fact that people can listen to their local public radio station on their phones means that absolutely everybody who has a phone has a radio,” says CMO Meg Goldthwaite. Her job: to persuade an increasingly diverse audience to tune in.
Fragmentation In Video Viewing No Laughing Matter For Comedy Central
The company isn’t joking around when it comes to “being wherever Millennials are looking to laugh,” said Walter Levitt, CMO of Comedy Central, in an exclusive video.
What Digital Trends Are Disrupting Media And Entertainment Companies The Most?
The key to success for M&E businesses is to make content available to consumers wherever they want it. The problem is, they want it everywhere.