Design and creativity are part of every role related to the development of a successful customer experience. That speaks to visuals and all-things experiential, of course, but the principles of design-led thinking apply to all the other slices of the CX pie, too: strategy, data analysis, technology selection, messaging, content creation, and keeping the people behind them working at their very best.
That’s what this, our October special series about The State Of Design & Creativity, addresses. Innovation lies in all of us, and we’re here to help you make your vision a reality. Ready to be inspired?
Time To Remix Creative Teams: Accenture Interactive CCO
Adam Kerj tells CMO.com why he’s passionate about consumer advocacy and creating a new type of experience that will truly engage customers.
6 Trends Shaping The Future Of Experience Design
Companies are challenged to create memorable experiences for their customers across channels and platforms. At Adobe MAX—The Creativity Conference, Albert Shum, CVP of design at Microsoft, shared six key trends that are shaping the future of experience design.
APAC Businesses Go With The ‘Flow’
Seamless, frictionless, and smooth: Giving consumers what they want without delay is the goal for many organisations on the path to digital transformation and reshaping the customer experience. Enter “flow design.”
5 Cool Offices Designed To Inspire
Just as technology is changing the workplace, so, too, is the environment changing itself, in favour of adaptable spaces that are relaxed and intimate, offering employees comfortable settings that support positive, productive teamwork.
Breaking Barriers And Defying Tradition Is Key To Creative Thinking
From comic book legend Nicola Scott, to worldwide renowned photographer Albert Watson, to newer creatives Questlove and Lilly Singh, to a grand finale with actor and director Ron Howard, Adobe MAX attendees learned practical tips and tricks to the art of creative thinking.
Adobe CEO: The Future Belongs To Those Who Can Create
Design-led thinking leads to better customer experiences and builds customer loyalty, said Shantanu Narayen, CEO of Adobe, at Adobe MAX—The Creativity Conference, in Los Angeles.
Technology And Creativity Go Hand In Hand: Study
Creative professionals see technology—both hardware and software—as essential to performing their jobs.
7 Ways Business Leaders Can Foster Their Teams’ Creativity
In a world where personalization is the norm, where machine learning is making everyone intelligent, and data-driven marketing is table stakes, standing out will come down to the creativity of the people behind the scenes, experts say.
3 Bite-Sized Podcasts On Designing Multichannel Experiences
A key part in making messages stick, according to experts, is to ensure that the cross-channel design of your brand's experiences offers something new and unique each step of the way, while also maintaining a level of consistency.
What Andy Warhol Can Teach Marketers
Andy Warhol was an unbelievable talent. But while many understand the continuing impact he has had on artists and society as a whole, they might not realize the profound influence he has had on advertising.
Design Thinking: The Catalyst For Exceptional Innovation
Innovation is not a random act, and it’s not a matter of pure inspiration. It takes methodology, focus, and investment; it takes calculated risk-taking and the stomach to fail.
Digital Transformation Redesigns The Chief Creative Role
Rather than assessing CCOs solely by an advertisement campaign or a TV commercial that they’ve spearheaded, we now assess them more broadly—by experiences. advertising work is driven by the seamless sound design, the cinematic scoring, or the carefully chosen music track that marries the picture and the narrative.
4 Must-Have Skills For Future Creatives
Ready to take the next leap in creative thinking? This can only be achieved by growing our skill set.
The State Of In-House Creative Operations
Creative is the soul of marketing. It fuels campaigns. It differentiates a brand in a noisy market. But if the creative message and value proposition aren’t resonating with the intended audience, then the medium, mode, reach, and frequency of distribution don’t really matter.