Customer experience is inherently intertwined with retail, an industry growing in complexity. That’s because shoppers are everywhere—in-store, online, and often both at once—and their expectations are at an all-time high regardless of where they are or how they’re purchasing.
How did we get here? Technology, which has not only enabled shoppers but retailers, too. In-store associates are walking the floors with tablets. Online chatbots are popping up across screens of all sizes. The buzzwords around us—seamless, frictionless, and omnichannel, to name a few—are more than shop talk. They’re mandates for retailers vying for a bigger share of the multitrillion-dollar global market.
In this, our November special series, we open our door to the state of retail: where it stands, what’s new, and what’s next. With the holidays fast approaching, the insights are priceless.
6 Retailers That Went Experiential In 2018
Retailers realize they have to fight for every shopper. While many continue to spend huge sums on TV campaigns, experiential marketing adds a buzz factor that gets consumers talking about old brands in new ways.
5 Online Holiday Shopping Predictions
It’s the most digital time of the year for retailers, with the holiday shopping season now in full swing. To be sure, consumers will be shopping and buying via the Web more this year than in years past. But how exactly will online retail sales pan out this year? And what consumer trends might arise?
15 Mind-Blowing Stats About Online Shopping
From email to social to newer digital technologies, such as augmented reality and 360 video, online experiences continue to drive purchase intent on the Web.
Dixons Carphone Streamlines The Store-To-Screen Experience
Harry Sohal is leading the drive to re-create London-based Dixons Carphone’s impeccable in-store experience on personal devices everywhere, while bridging the gap in between.
Tech Is On Trend For Fashion-Forward APAC
For APAC retailers, the term “fashion forward” has taken on new meaning, with companies embracing disruptive technologies to lead the charge to cashless, custom, and convenient shopping experiences both online and in-store.
Reimagining Purposeful Retail With Tomorrow’s Technologies
After years of constant disruption, traditional retailers are now raising their game. How? With a renewed sense of purpose.
Here’s What Will Influence Millennial Holiday Purchase Decisions
Millennials are more likely to buy from brands that demonstrate inclusion and diversity, according to new research by Accenture.
Retail Sees Record-Breaking Back-To-School Online Shopping Season
The 2018 back-to-school shopping period raked in $58.1 billion in online sales this year, according to new data from Adobe Digital Insights (ADI).
Leverage Offline CX Strategies To Improve Online Experiences
In today’s digitally driven world, users expect the same treatment online as they would receive in-store.