Technology stands still for no one. From fire to electricity to digital, the sparks of innovation continue to fly.
Each advancement also becomes a catalyst for the next. Without mobile, for instance, would we be talking about virtual and augmented realities or Instagram? Where would artificial intelligence and machine learning be without developments in data?
Cutting-edge brands, from all walks of industry, already are experimenting. Our special series about emerging technology highlights how they’re creating both mesmerizing experiences for customers and competitive advantages for themselves. We also examine what’s waiting in the wings, how to structure internally for innovation, and plenty more. Read on.
How VR Is Helping To Create Unforgettable Experiences
VR represents a huge breakthrough in digital consumer engagement. The technology’s ability to immerse people in actual experiences that take them to another place and time promises to awe, entertain, and evoke pure emotion like nothing has before.
5 Technologies Taking Interaction Beyond The Screen
From desktops to smartphones, screens of all sizes have been our main window into the digital realm. But as we step into the world of hybrid reality, options for brand interactions are expanding.
AI Paves The Way For A Smoother Customer Journey
Power has officially shifted to the consumer, who expects seamless buying experiences across all platforms and devices.
7 Ways Brands Are Adapting Their Stories To Instagram
Instagram Stories has become an increasingly important way for brands to showcase what they’re up to. Here’s a look at how more than a dozen well-known brands are experimenting with the ephemeral format in a variety of ways.
Domino’s CDO Shares His Secret Sauce For Innovation
Domino’s is reaping the benefits of a digital first-mover mentality. To its credit: It was the first pizza chain to debut an online pizza tracker and a voice-ordering app, to name just a few. But, according to CDO Dennis Maloney, innovation is about more than getting to market first.
Emerging Tech Broadens View Of B2B Customers
Machine learning, digital data, and blockchain technologies are poised to fundamentally change the way marketers get messages to audiences in a more precise way.
These 3 Initiatives Foster A Culture Of Innovation At Visa
In many respects, financial powerhouse Visa is one of the original fintech companies: Amazingly, its electronic payments system goes back over 60 years. And according to the brand’s SVP of global products and solutions, that type of first-mover innovation is fundamental to Visa’s DNA.
Accenture Workers Reap ‘Responsible AI’ Rewards
At Accenture’s delivery-centre operation in India, thousands of employees have not only kept their jobs, but have been reskilled as part of an AI-driven transformation.
4 Emerging Technologies Jump In The Driver’s Seat
Recalculating: That’s not just your GPS system signaling a change of direction. It also applies to the auto industry overall, with the potential for emerging technologies to upend our assumptions about the driving experience.
Top 10 Predictions For The Digital Future
It’s that time of the year again. Adobe Summit is in full swing in Las Vegas. And for the fourth year in a row, Constellation Research founder Ray Wang and Adobe Experience Insight principal analyst Tamara Gaffney took to the stage to talk about the top trends experience makers can expect over the next year.
Augmented Reality: Are You Ready To Wow Your Customers
By 2019, augmented reality will become mainstream, with a significant day-to-day impact on digital marketing and customer experiences--mainly because all it needs is a smartphone.
10 ‘Experience Makers’ Weigh In On Future Of CX
On the eve of 2018 Adobe Summit, this week in Las Vegas, digital leaders from a range of leading brands focused on three main topics: emerging tech, personalization, and design-led thinking.
A Walk Into The Future Of Content With The Mill’s Boo Wong
On Tuesday, Wong, global head of emerging technology at visual effects and creative technology studio The Mill, will speak at Adobe Summit about how brands can engage with their audiences using the latest in groundbreaking technology.
Emerging Tech Adds Emotional Layer To Existing Measurement Framework
From voice and facial-recognition tech to artificial intelligence and biometrics, brands can, for the first time, not only measure engagement, but they can also measure emotion and how a particular experience made someone feel.
Top 5 Telco Takeaways From Mobile World Congress
What’s new and next in our mobile world? While the start of Mobile World Congress focused on the unveiling of new handsets, it then gave way to much insight about how telecom operators and partners are shaping the connected world we live in today.
The Latest Moment In The Purchase Path Runs On Four Wheels
“As mobile and in-dash experiences in the car evolve, it’s quickly becoming an important place for purchase decisions,” says Paul Murray, director of digital experience at Dunkin’ Brands
APAC Buys Into Mobile Payments
Mobile wallets are gaining popularity around the globe, with the Asia Pacific region revealing itself not only as an early adopter but also as an innovator that is using the technology to engage customers.
15 Mind-Blowing Stats About Artificial Intelligence
Artificial intelligence has the potential to change business forever. Here’s a look at the current state of AI and what lies ahead.
3 Ways NASCAR Is Using Emerging Tech To Attract Younger Audiences
Indeed, other sporting leagues are on a similar track as they compete for Millennial time and attention. But according to Tim Clark, vice president of digital media at NASCAR, his company has figured out the secret to appealing to youngsters: emerging technology.
Why Blockchain Is Much Bigger Than A Ledger For Transactions
Financial services organizations have been leading the blockchain charge, most commonly for reconciliation of funds or tokenization. But, according to new research from Kaleido Insights, the opportunity is much bigger that that.
Emerging Technologies That Will Transform Experiences
We’re entering a new frontier of technology that will change business and allow us to be more connected, creative, and productive than ever before.
Why These 4 Emerging Technologies Stole The Show At CES 2018
CES 2018 was characterized by the proliferation of voice assistant technology into the “devices” all around us, the reimagining of the automotive experience, the rise of digital reflective surfaces, and IoT.
The Car Of The Future Runs On Emerging Tech
Picture this: You get into your car and the windshield turns on–only the windshield is a touchscreen interface that uses facial recognition software to identify that it’s you who has entered the vehicle.
5 Examples Of AI In Our Everyday Lives
Artificial intelligence is changing business as we know it, but what many people don’t realize—or at least don’t think about—is how AI is also impacting our lives outside of the office.
Here’s How Emerging Technologies Are Redefining Mobile
Emerging technologies are amazing in their own right. Taken one step further, their potential to breathe new life into the mobile space is huge, possibly leading to the point where, experts say, consumers might not even need a screen at all to interact with their devices.