The shopping experience continues to evolve at a rapid pace. Consumers' march to e-commerce has been a dominant retail theme over the past decade, but traditional brick-and-mortar visits still remain crucial to success. Blending the best of both these channels could be the key to delivering outstanding results.
By taking a customer-centric view of the entire journey, marketers can begin to create experiences that connect touch points between desktop, mobile, and in-store engagements. However, despite the sector leading others, attribution remains a big challenge.
What's clear is that, despite upheaval, the retail industry is in a period that holds tremendous opportunity. The brands that are brave enough to adopt new technologies may well fare best when embracing further disruption.
1 15 Mind-Blowing Stats About Online Shopping, Giselle Abramovich, CMO.com by Adobe
2 Connecting In-Store and Online Retail Experiences, Jamie Brighton, Adobe Digital Experience Blog
3 Connecting In-Store and Online Retail Experiences, Jamie Brighton, Adobe Digital Experience Blog
4 Trends in Retail: 2017 Digital Intelligence Briefing, Vijayanta Gupta, Adobe Digital Experience Blog
5 15 Mind-Blowing Stats About Online Shopping, Giselle Abramovich, CMO.com by Adobe
8 Trends in Retail: 2017 Digital Intelligence Briefing, Vijayanta Gupta, Adobe Digital Experience Blog
9 7 Tips For Retailers Intent On Attracting Gen Z, Jill Standish, CMO.com by Adobe
12 Gartner Says Organizations Are Changing Their Customer Experience Priorities, Gartner
14 Trends in Retail: 2017 Digital Intelligence Briefing, Vijayanta Gupta, Adobe Digital Experience Blog
20 Trends in Retail: 2017 Digital Intelligence Briefing, Vijayanta Gupta, Adobe Digital Experience Blog
23 Trends in Retail: 2017 Digital Intelligence Briefing, Vijayanta Gupta, Adobe Digital Experience Blog