That excitement you’re still sensing? It’s not just you. Last week thousands of executives gathered to learn about the future of customer experience management last week at Adobe Summit—The Digital Experience Conference. And learn they did! CMO.com, which is owned by Adobe, was there, too, to bring you the latest insights and strategies for creating exceptional customer experiences, as well as how the world’s top brands are transforming themselves in the process. Read on.
5 Brands That Centered Digital Transformation Around Customers
A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape.That was the main takeaway of Tuesday’s keynote session.
What Drives Innovation? People, Culture, Empathy, And Data
While technology is a powerful enabler, it’s only the first step in digital transformation, said Adobe CMO Ann Lewnes, Wednesday morning at Adobe Summit—The Digital Experience Conference.
The New Way Forward In B2B: Account-Based Experience
Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged Summit attendees to make every experience count.
A Look Back At 25 Years Of Digital Advertising
The advertising industry has come a long way. In this infographic, we take a look at some of the more interesting, innovative, and important developments that have driven changes over the past 25 years—and continue to influence digital media as new technologies take hold.
Digital Transformation 2.0: Customer Experience Management
These days, consumers move through the customer journey at the speed of light, making the seamless and real-time management of their experiences a must.
Millennials Have Higher Expectations For CX Than Older Generations
The younger the consumer, the higher their expectations for the companies they engage with.
Study: For IT Decision Makers, Data Security And AI Are Top Priorities
For years companies have been talking the talk about replacing their organizational silos with more cross-functional collaboration. According to new research, it appears some are now walking the walk.
Ad Opportunities Are Aplenty With Digital Audio Consumption Up
More people across all age groups are tuning in to digital audio content, such as music and podcasts. For advertisers, this presents an opportunity to connect with them in an emotional and contextually relevant way, according to a new report from Adobe.
Television’s Future Is Both Data-Driven And Linear
With the TV upfronts—the beginning of the TV ad selling season—now underway, Jim Nail, principal analyst at Forrester, has this straightforward piece of advice for media buyers deciding whether to spend on digital or traditional: Buy both.
The Changing Role Of The CMO In The Age Of Customer Experience
Chief marketers have long kept customers in their direct line of sight—arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their companies, so, too, have their roles.
Consumers Demand Value As They Declutter Their Digital Lives
The results of a new Adobe survey show that 46% of consumers have been decluttering their online presence in the past year, deleting or spending less time on social media apps and unsubscribing from emails.
The CIO’s Big Job In The Next Data-Driven Era
Adopting technology—and more importantly, staying ahead of technology—will be imperative to remaining relevant as the speed of innovation occurs faster than ever before.
Next Stop In Digital Transformation: Experience 2.0
Some businesses already have established the foundation for providing great experiences, with the right people, process, and technology in place. What’s next? Experience 2.0, which optimizes these elements and takes experience to the next level.
15 Mind-Blowing Stats About Customer Experience Management
The following stats put into perspective just how important a focus on customer experience and CXM is to a company’s future success.