Last year’s special series about emerging technology reflected an early understanding of how brands were beginning to experiment with the latest tech advancements. Artificial intelligence, augmented and virtual realities, and the Internet of Things were among the topics. Twelve short months later, organizations have progressed beyond the getting-to-know-you stage. In addition, voice capabilities, blockchain, unattended retail stores, flexible screens, and more have joined the mix of technologies that brands are choosing to improve the customer experience. The opportunity to set themselves apart from the competition is a big motivator, too.
And in case there is any lingering doubt, robots are our friends—along with the essential human touch that makes each and every customer feel special. Read on for this year’s look at what’s next.
Digital Transformation 2.0: Customer Experience Management
These days, consumers move through the customer journey at the speed of light, making the seamless and real-time management of their experiences a must.
Emerging Tech Changes Everything
The ultimate challenge for any business is to figure out how to position itself on the leading edge of innovation without landing on the bleeding edge.
What It’ll Take To Make Immersive Tech A Scalable Reality
The exciting news: It’s getting close, according to a panel discussion at SXSW.
15 Mind-Blowing Stats About Customer Experience Management
The following stats put into perspective just how important a focus on customer experience and CXM is to a company’s future success.
Data Ownership Is Top Priority For Brands Worldwide
Brands are prioritizing greater ownership and control over their data in 2019, as they ramp up investment in customer experience and personalized services, according to new research.
Voice Goes Deep
Today’s mobile tap, type, and swipe is rapidly transitioning to a voice-first digital experience that will let brands better reach and understand their customers, sell products, and build personal and long-lasting relationships. Bret Kinsella, editor and publisher of Voicebot.AI, shares his insights on the current and future state of voice and the implications for brands.
Smart Cities Broaden Emerging-Tech Boundaries
The smart city revolution is here—pushing the boundaries of what was previously thought possible in terms of sustainability, efficiency, and liveability—and the Asia-Pacific region is right at its epicentre.
What Is Augmented Humanity–And Why Should You Care?
Augmented humanity is what happens when humans work in harmony with technology and machine intelligence to expand and enrich life, helping us to experience more—more deeply—and make better decisions to fulfil our potential as humans.
5 Technologies That Are Reshaping Customer Experience
The emerging technologies of today will be powering the customer experiences of tomorrow. And many of those experiences will be on the smartphones we carry with us day in and day out.
Voice Ads Are More Engaging Than Other Formats, Consumers Say
The proliferation of voice-activated technology is giving new life to audio-based advertising, according to a new study by Adobe.
How 24 Hour Fitness Is Achieving Personalization At Scale
One of the cornerstones of effective and engaging customer experiences is personalization.
5 Technologies That Stole The Show At CES 2019
When we set aside some of the more unusual offerings from this year’s Consumer Electronics Show, some persistent themes emerge that provide a clear signal about where technology is heading over the next few years and the exciting implications for experience designers and marketers.
Inside The Enterprise Opportunity For Blockchain
GE, Johnson & Johnson, eTrade, and TD Ameritrade are among the companies getting an early start with the technology.
APAC Brands Wade Into The AR Waters
Augmented reality is poised to transform the world of interactive advertising, representing a major opportunity for brand marketers in the Asia-Pacific region to form deeper and more lasting relationships with their customers.
Embracing AI: 5 Key Considerations For CMOs
How can CMOs lead their teams through the emerging era of AI-driven marketing, and ensure their organizations adapt and stay at the forefront of innovation?
How Marketing Must Evolve In The Era Of Digital Assistants
As digital assistants come of age, we fully expect consumers will increasingly rely on them to deliver something we all could use: more time. Brands must prepare now for this exciting future.
Next-Generation CX Will Count On These Technologies
Cathy Hackl, lead Futurist at You Are Here Labs, has a theory about the future of marketing—one that involves the integration of immersive technologies at the strategic level.
Tech Is On Trend For Fashion-Forward APAC
For Asia-Pacific retailers, the term “fashion forward” has taken on new meaning, as companies embrace disruptive technologies to lead the charge to cashless, custom, and convenient shopping experiences both online and in-store.
3 AI-Driven Strategies For Retailers In 2019
Artificial intelligence is reinventing the retail industry as we know it. From personalized customer experiences across digital touch points to improved product management, this powerful area of computing is helping retailers up their relevance, efficiency, and, ultimately, their bottom line.
5 Interesting Ways Brands Used Emerging Technology In 2018
Emerging technologies, such as voice, augmented reality, artificial intelligence, and chatbots, are making it possible for companies to bring to life ideas, products, and programs that may have seemed impossible just a few years ago.