Thousands of experience-minded marketers from across Europe have converged in London this week for the annual Adobe Summit—The Digital Experience Conference. Among the topics: customer experience management (CXM), why placing the customer at the heart of everything you do is good for business, and how to build long- lasting loyalty. Helping to drive the points home, top brands are taking to the stage to talk about how their own success stories. CMO.com is on-site, too, bringing you the latest insights, tools, and techniques for putting the experience first. Read on for our coverage.
Iconic Brands Pull Back The Curtain On Their Digital Transformations
For Unilever, illycaffè, and BT, digital transformation has been about more than just new technologies. They shared their journeys with 6,000-plus attendees at Adobe Summit EMEA 2019.
Customer Experience Is The New Brand Currency
The only way to nail customer experience across touch points is by developing and implementing a sound customer experience management (CXM) strategy, according to Amit Ahuja, VP of ecosystem development at Adobe.
Digital Transformation 2.0: Customer Experience Management
These days, consumers move through the customer journey at the speed of light, making the seamless and real-time management of those experiences a must. And for good reason.
The Changing Role Of The CMO In The Age Of Customer Experience
Chief marketers have long kept customers in their direct line of sight—arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their companies, so, too, have their roles.
Real-Time Data Fuels Customer Experience Management
While it’s clear that businesses compete based on customer experience, a good deal of uncertainty exists about what an effective CXM strategy looks like.
CIOs: The New ‘Chief Enablers’ Of Digital Transformation
Their behind-the-scenes days long gone, the role of today’s chief information officers have evolved to lead their organizations into a new era.
10 Essential Skills Every CXM Team Needs
Once the roles are outlined, the good news is you likely won’t have to look far to fill them.